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NFU Mutual picks Walker Media and Soul

Walker Media has won the £5 million media account for NFU Mutual, the UK's ninth-largest insurer....the advertising. Both Walker Media and Soul will work on broadening the appeal of NFU Mutual to those outside ... in rural matters. Phil Georgiadis, a partner at Walker Media, said: "NFU Mutual has a truly ... Swift, the marketing manager at NFU Mutual, said: "Soul and Walker Media demonstrated a real ...

Walker Media wins £5m NFU Mutual media

LONDON - Walker Media has won the £5m media account for NFU Mutual, the UK's ninth largest insurer....the advertising. Both Walker Media and Soul will work on broadening the appeal of NFU Mutual to those outside ... in rural matters. Phil Georgiadis, a partner at Walker Media, said: "NFU Mutual has a truly ... Swift, marketing manager at NFU Mutual, said: "Soul and Walker Media demonstrated a real understanding ...

Walker Media wins £10m media work for Approved Car Finance

Walker Media has won the £10 million media planning and buying account for the motor finance dealer...of Europe's biggest motor finance businesses, worth around £300 million. Walker Media has been tasked ... improving this critical area of our business. We feel Walker Media possesses all the attributes needed to formulate an effective campaign." Christine Walker, a partner at Walker Media, said: "Approved Car Finance ...

PRWEEK AWARDS: Research

. With 80 per cent of respondents saying they would buy more time, Lexis asked Professor Walker ...

MD Julian Walker to leave Citigate Dewe Rogerson

directors, Julian Walker, after more than five years with the firm....Walker - who joined the then Dewe Rogerson a year before its merger with Citigate - has handed ... in City PR, Walker is remaining tight-lipped over his next career move. Citigate managing director of UK PR Patrick Donovan said Walker was 'leaving with our best wishes to pursue other interests'. Walker ...

MediaVest Manchester wins A&L's £13m media business

The agency won the centralised business after a pitch against the incumbents, AMS and Tri-Direct. Walker Media and Zenith Media also pitched for the business. The majority of A L's spend is expected to be below the line. Last year it parted company with its creative agency, D'Arcy, when the agency resigned ...

MediaVest wins in £29m Alliance & Leicester media battle

Two of the incumbents on the account, Tri-Direct and AMS, repitched for the work along with Walker Media and Zenith. However, Manning Gottlieb OMD, which also handled some of the business, did not repitch. Alliance & Leicester called the review the account after deciding to spend more money below ...

A&L pools £29m media into MediaVest

MediaVest, which pitched against incumbents Tri-Direct and AMS, as well as Walker Media and Zenith Media, was appointed on the back of its direct media expertise. The financial services company is moving more of its spend below the line, according to A L's marketing services director Stephen Leonard ...

Mars becomes a septuagenarian as teenager Switch is pensioned off

to dispel the myth that retired voice of Formula 1 Murray Walker created the slogan "A Mars a day helps you ...

Alliance & Leicester confirms £29m review of media business

Incumbent agencies AMS and Tri-Direct will pitch alongside Walker Media and Zenith Optimedia Group. Alliance & Leicester has not launched a major advertising campaign since 2001, when it ran its £6.5m "Eskimo" campaign, created by D'Arcy. D'Arcy resigned the Alliance & Leicester account in December last ...

 

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