Sony Ericsson launches unconventional campaign
12 Dec 2002
in major cities. Dog walkers will also wear branded clothing. Space has been bought by Dutch media company
agency - Vallance Carruthers Coleman Priest. 3. WALKERS It was good news for OMD when the PepsiCo-owned Walkers Snack Foods and Quaker put an end to their ten-year relationship with MediaVest in favour ...
in major cities. Dog walkers will also wear branded clothing. Space has been bought by Dutch media company
-way battle. Initiative Media, Walker Media and Carat were all knocked out in the first round of the review ...
-way battle. Initiative Media, Walker Media and Carat were all knocked out in the first round of the review ...
The agency scooped the account in a final-round contest against MediaCom and incumbent Zenith Media in a pitch overseen by the AAR. Initiative Media, Walker Media and Carat were eliminated at an earlier stage. Zenith has held the account since 1998. The appointment results from a review triggered ...
million press buying account. Initiative Media, Walker Media and Carat have all been knocked out.
or a walker?' as you pause at the sink.
places where their rival brands have a presence. Johnnie Walker's one-minute vignettes along the "keep ...
MediaVest, Carat, Walker Media, Initiative Media, MediaCom and the incumbent, Zenith, have been
about dialogue now. The endline is: "Are you a washer or a walker?" I guess that originally the endline ... CAREX Project: "Washer or walker" Client: Jane Keenan, senior brand manager Brief: Use the Carex ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.