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THE BOOK OF LISTS: The 10 Accounts that moved without a pitch

agency - Vallance Carruthers Coleman Priest. 3. WALKERS It was good news for OMD when the PepsiCo-owned Walkers Snack Foods and Quaker put an end to their ten-year relationship with MediaVest in favour ...

Sony Ericsson launches unconventional campaign

in major cities. Dog walkers will also wear branded clothing. Space has been bought by Dutch media company

Starcom beats Zenith to £23m BT

-way battle. Initiative Media, Walker Media and Carat were all knocked out in the first round of the review ...

Starcom MediaVest beats Zenith to £23m BT media task

-way battle. Initiative Media, Walker Media and Carat were all knocked out in the first round of the review ...

Starcom MediaVest wins £23m BT press-buying account

The agency scooped the account in a final-round contest against MediaCom and incumbent Zenith Media in a pitch overseen by the AAR. Initiative Media, Walker Media and Carat were eliminated at an earlier stage. Zenith has held the account since 1998. The appointment results from a review triggered ...

HOTLINE: BT shortlists agencies

million press buying account. Initiative Media, Walker Media and Carat have all been knocked out.

MEDIA CHOICE: Ian Darby, Campaign's media editor, picks Cussons' washroom activity that supports its current TV campaign

or a walker?' as you pause at the sink.

INTERNATIONAL MEDIA BUSINESS: The business of media

places where their rival brands have a presence. Johnnie Walker's one-minute vignettes along the "keep ...

HOTLINE: Agencies shortlisted for BT press buying account

MediaVest, Carat, Walker Media, Initiative Media, MediaCom and the incumbent, Zenith, have been

PRIVATE VIEW: Robert Campbell, Rainey Kelly Campbell Roalfe/Y&R

about dialogue now. The endline is: "Are you a washer or a walker?" I guess that originally the endline ... CAREX Project: "Washer or walker" Client: Jane Keenan, senior brand manager Brief: Use the Carex ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.