MEDIA: WH Smith unveils bi-monthlies for lifestyle market
31 Jan 2002
advertisers including Persil, Comfort, Boots, Kellogg and Walkers. ...
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NEWS IN BRIEF: Ads That Make News Survey
31 Jan 2002
, Gary Lineker's ads for Walkers and Sir Elton John's ad for Royal Mail. ...
BRAND HEALTH CHECK: Marmite - How can Marmite build on its first centenary?
31 Jan 2002 | by JULES GRANT
into the area of brand extension - teaming up with Walkers to produce Marmite-flavoured crisps ... milder baby range. Alford's advice - Teaming up with Walkers is a great concept ...
ADWATCH: The weekly analysis of advertisement recall
31 Jan 2002
Starcom Motive 12= Currys M&C Saatchi/Walker Media 42 12 ...
Optimedia takes off with BA media planning deal
31 Jan 2002 | by MediaWeek
BA: hit by pst-September slump British Airways has awarded Optimedia its £18m media planning and strategy task after a three-month head-to-head pitch against Walker Media, called ... afterward was to consolidate our media planning and buying in the UK. "It's no reflection on Walker ...
Zenith knocked off top slot by Carat
31 Jan 2002 | by MediaWeek
of billings last year with £155.90m, but jumped two places to 13th in the league ahead of Optimedia and Walker ...
M&S most-talked-about advertiser
for two years running
28 Jan 2002 | by Jennifer Whitehead,
campaign 12. Walkers Gary Lineker 13. Halifax Campaign fronted by Halifax staff 14 ...
PUBLIC SECT0R: Former Royal press aide lands Golden Jubilee remit
25 Jan 2002 | by JOE LEPPER
will work alongside Buckingham Palace's communications team, headed by Simon Walker, and the Department ...
NEW MEDIA: I-RECALL DOTCOM WEEKLY AWARENESS SURVEY
25 Jan 2002
/Zenith Media 2,646,000 66 3 Freeserve M&C Saatchi/Walker Media 977 ...
FIELD MARKETING: Making an impact - Ken Gofton investigates how field marketing can bring advertising to life
25 Jan 2002 | by KEN GOFTON
programme was developed and run by Hicklin Slade, with a sampling team handled by Walker Enterprises ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
