STOP PRESS: ILC Entertainment appoints The Drum Consultancy
27 Sep 2002
of motorsport videos and DVD titles for F1 and Rallying motorsport legends Murray Walker and Colin McRae. Drum
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Walkers calls pitch for £17m media
27 Sep 2002 | by JEREMY LEE
Walkers Snacks, the UK's biggest-selling crisp manufacturer, has put its £17 million media planning.... Observers believe Walkers is exploring potential cost savings by moving its account into an Omnicom agency ... , with the remainder being allocated to press slots. Walkers has backed a long-running campaign using Gary Lineker as the front man on its main Walkers brand. The review involves all Walkers brands. The Lineker work ...
MediaVest Manchester wins A&L's £13m media business
27 Sep 2002 | by IAN DARBY
The agency won the centralised business after a pitch against the incumbents, AMS and Tri-Direct. Walker Media and Zenith Media also pitched for the business. The majority of A L's spend is expected to be below the line. Last year it parted company with its creative agency, D'Arcy, when the agency resigned ...
NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY
27 Sep 2002
Freeserve M C Saatchi/Walker Media 977,000 63 5 First Direct WCRS ...
CLOSE-UP: CAMPAIGN SCREEN/ADVERTISING FORMATS - New ad formats show there is life beyond 30-second spots
27 Sep 2002 | by RACHEL MINTER
of the White House, a recovering alcoholic, eulogised about Johnnie Walker Blue. Blurring the line between ...
Walkers calls pitch for £17m media account
26 Sep 2002 | by Jeremy Lee,
LONDON - Walkers Snacks, the UK's biggest-selling crisp manufacturer, has put its £17m media.... Observers believe Walkers is exploring potential cost savings by moving its account into an Omnicom agency ... , with the remainder being allocated to press slots. Walkers has backed a long-running campaign using Gary Lineker as the front man on its main Walkers brand. The review involves all Walkers brands. The Lineker work ...
MediaVest wins in £29m Alliance & Leicester media battle
26 Sep 2002 | by Jennifer Whitehead,
Two of the incumbents on the account, Tri-Direct and AMS, repitched for the work along with Walker Media and Zenith. However, Manning Gottlieb OMD, which also handled some of the business, did not repitch. Alliance & Leicester called the review the account after deciding to spend more money below ...
BRANDING: Chivas Regal picks Claessons for revamp
26 Sep 2002 | by RAVI CHANDIRAMANI
Walker and Glenfiddich. Claessons won the brief after a pitch. In the past it has helped reposition ...
A&L pools £29m media into MediaVest
26 Sep 2002 | by BEN BOLD
MediaVest, which pitched against incumbents Tri-Direct and AMS, as well as Walker Media and Zenith Media, was appointed on the back of its direct media expertise. The financial services company is moving more of its spend below the line, according to A L's marketing services director Stephen Leonard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
