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BBC Broadcast creates new identity for Top of the Pops

that moves in time with the music. Jane Walker, senior creative director at BBC Broadcast, said: "These ...

FX appoints The Depot and Walker Media for launch task

as creative agency and Walker Media as media-buying and planning agency for its launch in January 2004..... Fox vice-president of broadcasting and marketing Jason Thorp said The Depot and Walker Media were a ... , respectful model of what men are." Walker Media partner Phil Georgiadis added: "FX is going to offer a ...

First Choice to sponsor third series of I'm a Celebrity...

at the sponsorship specialists SPP on behalf of First Choice's media agency Walker Media. The deal is worth more than ...

PepsiCo set to hand £3m Tropicana account to OMD UK

The win will see OMD strengthen its relationship with the food and drinks giant -- it already handles the £16m media business for PepsiCo-owned brand Walkers Snacks. The agency pitched against the incumbent and fellow Pepsico roster agency MindShare, which handles the £3m UK Pepsi account. None ...

Agencies line up to pitch for Tropicana UK media account

MindShare handles the £3m UK Pepsi account and OMD UK handles the Walkers Snack Foods business ... -year contract. The Walkers Snacks business is with OMD as part of a global alignment with Omnicom and the BBDO ... central UK management team to lead development of the Tropicana, Walkers, Pepsi and Quaker brands ...

Celebrity endorsement does not sway the consumer

and have positive results for the brands, such as Gary Lineker's long-running association with Walkers ...

Vizeum beats Walker to take Five's £5m media account

LONDON - Aegis-owned Vizeum has beaten incumbent Walker Media to take the estimated £5m media...thanked Walker for the past five years of service. The agency picked up the account in 1998 without a ... , according to MMS figures. Prior to Walker Media winning the business, it was previously held by Carat ...

MEDIA: HEADLINER - Creative brain wants inclusive approach at ZenithOptimedia

. The loss of KFC to Walker Media was a particular blow. Boyle disagrees that the focus on numbers ...

Boyle opts for inclusive approach at ZenithOptimedia

. The loss of KFC to Walker Media was a particular blow. Boyle disagrees that the focus on numbers ...

Latest Initiative win makes life hard for embattled MPG

and Walker Media respectively). This comes just days after Initiative added the £22m Saab business to its ... be tough. Early talks took place this year with Walker Media but were called off. Havas would have to pay a high premium and now the main motivation for MPG and Walker to retain their France Telecom business has ...

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