Walkers chief to take top PepsiCo marketing post
30 Oct 2003 | by Emily Rogers
PepsiCo UK has picked Walkers vice-president of marketing Neil Campbell for its top job, one of the most powerful in UK food and drink marketing.
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Walkers adds dietary advice to crisp packs
20 Nov 2003 | by Mark Kleinman
PepsiCo UK is to print nutritional advice to parents on packs of Walkers crisps as part of a revamp of the UK's biggest FMCG brand.
Golden Wonder takes mickey out of Walkers in new ads
01 Oct 2003 | by Jennifer Whitehead,
LONDON - Golden Wonder makes fun of best-selling rival Walkers and its decision to sell cheese and onion crisps in blue packets in a new advertising campaign, which pushes the brand's down-to-earth qualities.
STOP PRESS: Walkers Snacks offers free meals
11 Sep 2003
Walkers Snacks is offering consumers the chance to win 17 million free Chinese or Indian meals through packets of Walkers' standard and Max crisps. The eight-week promotion will be supported by a 2.5m Bollywood-themed TV campaign by Abbott Mead Vickers BBDO, starring Gary Lineker.
Walkers crisps awards top role to media chief
04 Sep 2003 | by Tania Mason
Walkers Snacks has appointed Carol Garbutt marketing director of its flagship crisps range, named last week in Marketing as the UK's biggest brand.
Walkers crisps is biggest-selling brand in the UK
28 Aug 2003 | by Jennifer Hiscock
Walker's crisps are the nation's favourite brand, despite continuing pressures on consumers to watch their diet.
Walkers crisps is the UK's best selling brand
28 Aug 2003 | by Jennifer Hiscock
So how are other FMCG products faring? Jennifer Hiscock reports on data compiled exclusively for Marketing by Information Resources.
Walkers crisps is biggest-selling brand in the UK
27 Aug 2003 | by Jennifer Hiscock,
LONDON - Walkers crisps are the nation's favourite brand, despite continuing pressures on consumers to watch their diet.
Walkers Snacks chief recalled to US Frito-Lay post
21 Aug 2003
Walkers Snacks' top crisps marketer, Mike Munro, has returned to a senior marketing role in Chicago after finishing his secondment from US parent company Frito-Lay.
NEWS BRIEF: Walkers Crisps launches limited edition flavour
07 Aug 2003
Walkers Crisps is celebrating Leicester City Football Club's return to the Premiership by launching a limited edition flavour, Walkers Leicester's Cheese Chive. They feature first-team players Muzzy Izzet and Jordan Stewart on the pack and will be on sale in the Leicestershire area.
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