decade. WALKERS After a slightly off-the-boil 2002, Britain's longest-running celebrity campaign now seems firmly back on track. It was a year of innovation for Walkers in 2003. Product launches resulted ... Guy' theme. Walkers' highest Adwatch score of the year came in March with the 'Whoopee Cushion' spot ...
Thompson/ZenithOptimedia 71 3 (5) Currys M C Saatchi/Walker Media 70 4 (-) PC World M C Saatchi/Walker Media 68 5 (-) Marks Spencer Rainey Kelly Campbell Roalfe Y R/ 67 Walker Media 6= (6 ...
until Christmas Eve. In-store media accompanies the TV ads. Media buying and planning is by Walker Media ...
Its primary focus is on eight global priority brands that enjoy the strongest positions in the biggest markets: Johnnie Walker, Guinness, Smirnoff, J B, Baileys, Cuervo, Tanqueray and Captain Morgan. Diageo concentrates on four major markets: North America, UK, Ireland and Spain. North America is Diageo ...
the cinematic Johnny Walker 'Keep Walking' campaign and is now running it in 120 markets; Audi reports double ...
. "But the smaller agencies had some notable successes - Walker Media picked up KFC, and BLM continued ...
The activity will involve Diageo's Johnnie Walker Black, Tanqueray, J B, Smirnoff Blue and Talisker brands, and will be the first time the drinks giant has marketed its premium products as a portfolio. The event, A Question of Taste, will take the form of an exhibition to which guests are invited ...
/Vizeum UK 76 5 (4=) Currys M C Saatchi/Walker Media 75 6 ...
. Can all the alternatives co-exist? Nunwood Consulting associate director Richard Walker believes so ...
Delaney Lund Knox Warren/Vizeum UK 75 4= (3=) Currys M C Saatchi/Walker Media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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