CAMPAIGNS: AMEC Awards Platinum Winner - Evaluation is key to launch of Volvo XC90
28 Nov 2003 | by Joe Lepper
and analyse attitudes to the car among the target audience. MBP account manager Martin Walker says the firm ...
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AMV unveils seasonal Guinness poster work
28 Nov 2003 | by Rachel Gardner
directed by Huw Williams with copywriting by Gary Walker. The photographers were Sue Parkhill and Mike ...
THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX
28 Nov 2003 | by Alison Littley, the marketing procurement director at Diageo
In the six years since it arrived via the merger of Guinness and GrandMet, Diageo has consistently argued that consumer insight will be critical in driving the growth of global premium brands such as Johnnie Walker, Guinness, Smirnoff and Baileys. To engage millions of consumers in 180 markets, Diageo ...
SPORTS MARKETING: Brand athletes
27 Nov 2003 | by Robert Gray
clinics'. Agent: Tony Stephens SIR STEVE REDGRAVE The five-time Olympic rower and one-time Walkers ad ...
ADWATCH: The weekly analysis of advertisement recall
27 Nov 2003
Thompson/ZenithOptimedia 77 3= (4) Currys M C Saatchi/Walker Media 69 ... Bank M C Saatchi/MediaCom 58 9= (-) Freeserve M C Saatchi/Walker ...
BBC Broadcast creates new identity for Top of the Pops
26 Nov 2003 | by Staff,
that moves in time with the music. Jane Walker, senior creative director at BBC Broadcast, said: "These ...
Unilever Bestfoods hands Glue online Pot Noodle task
24 Nov 2003 | by Staff,
demanding in terms of advertising creative," Lynzi Walker, the relationship marketing manager at Unilever ...
Glue London lands online activity for Unilever Bestfoods' Pot Noodle
21 Nov 2003
demanding in terms of advertising creative," Lynzi Walker, the relationship marketing manager at Unilever ...
CLOSE-UP: NEWSMAKER - Duff takes the strain during ITV's seismic overhaul
21 Nov 2003 | by Anne-Marie Crawford
. That's what his former boss at Zenith Media, Christine Walker, reckons and you won't hear many ... inquiry and subsequent report by the OFT. But a fudge always looked likely. As Walker says: "It is amazing ... is variously perceived as a "doer" and "extremely capable". Walker adds: "He's not a brilliant strategist ...
MEDIA FORUM: The politics of picking TV's adjudicator
21 Nov 2003 | by Alasdair Reid
understandable reasons, been very muted. David Walker, the media director of Kellogg, points out that many ... to sort though all the feedback that will have been received." - David Walker media director, Kellogg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
