to remove filtersTOP PERFORMERS OF 2003: MEDIA AGENCY OF THE YEAR - MINDSHARE
12 Dec 2003
accounts from Media Planning Group and Walker Media respectively. It also landed the centralised General ...
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ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
decade. WALKERS After a slightly off-the-boil 2002, Britain's longest-running celebrity campaign now seems firmly back on track. It was a year of innovation for Walkers in 2003. Product launches resulted ... Guy' theme. Walkers' highest Adwatch score of the year came in March with the 'Whoopee Cushion' spot ...
PRIVATE VIEW: Damon Collins, the creative director at Lowe
12 Dec 2003
of supporting rugby Agency: Abbott Mead Vickers BBDO Writer: Gary Walker Art director: Huw Williams ...
Bartle Bogle Hegarty takes Agency of the Year prize
11 Dec 2003 | by Staff,
The agency won big international accounts including Bailey's, SCA Hygiene and Surf, while netting UK advertisers including Woolworths, Cancer Research, Bisto, Castlemaine XXXX and Robinsons. Creative highpoints included its launch work for Lynx Pulse, its Audi "fish" spot and its Johnnie Walker ...
Diageo supports premium brands via national tour
11 Dec 2003 | by Emily Rogers
The activity will involve Diageo's Johnnie Walker Black, Tanqueray, J B, Smirnoff Blue and Talisker brands, and will be the first time the drinks giant has marketed its premium products as a portfolio. The event, A Question of Taste, will take the form of an exhibition to which guests are invited ...
WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity
05 Dec 2003 | by John Tylee
list graced by the likes of Unilever, Levi Strauss and Johnnie Walker. Some certainly believe big ...
AMV unveils seasonal Guinness poster work
28 Nov 2003 | by Rachel Gardner
directed by Huw Williams with copywriting by Gary Walker. The photographers were Sue Parkhill and Mike ...
THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX
28 Nov 2003 | by Alison Littley, the marketing procurement director at Diageo
In the six years since it arrived via the merger of Guinness and GrandMet, Diageo has consistently argued that consumer insight will be critical in driving the growth of global premium brands such as Johnnie Walker, Guinness, Smirnoff and Baileys. To engage millions of consumers in 180 markets, Diageo ...
Unilever Bestfoods hands Glue online Pot Noodle task
24 Nov 2003 | by Staff,
demanding in terms of advertising creative," Lynzi Walker, the relationship marketing manager at Unilever ...
Glue London lands online activity for Unilever Bestfoods' Pot Noodle
21 Nov 2003
demanding in terms of advertising creative," Lynzi Walker, the relationship marketing manager at Unilever ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
