to remove filtersTHE BOOK OF LISTS: The 10 Best SMS campaigns
16 Dec 2003
. Walkers Snacks Txt2Win Taking the crown of the largest-ever text campaign in the UK from Cadbury, the 12 ...
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ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
decade. WALKERS After a slightly off-the-boil 2002, Britain's longest-running celebrity campaign now seems firmly back on track. It was a year of innovation for Walkers in 2003. Product launches resulted ... Guy' theme. Walkers' highest Adwatch score of the year came in March with the 'Whoopee Cushion' spot ...
Top performers of 2003: production company of the year - Partizan
12 Dec 2003
, performed well at Cannes this year, and he also picked up a gold for Johnnie Walker's 60-second spot "fish ...
Bartle Bogle Hegarty takes Agency of the Year prize
11 Dec 2003 | by Staff,
The agency won big international accounts including Bailey's, SCA Hygiene and Surf, while netting UK advertisers including Woolworths, Cancer Research, Bisto, Castlemaine XXXX and Robinsons. Creative highpoints included its launch work for Lynx Pulse, its Audi "fish" spot and its Johnnie Walker ...
WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity
05 Dec 2003 | by John Tylee
list graced by the likes of Unilever, Levi Strauss and Johnnie Walker. Some certainly believe big ...
Computer World gives Cheetham Bell ad role
24 Oct 2003 | by John Tylee
million a year through M C Saatchi and Walker Media. Observers claim Computer World has not only failed ...
MEDIA: PERSPECTIVE - Latest Initiative win makes life tougher for embattled MPG
03 Oct 2003 | by Ian Darby, ian.darby@haynet.com
Planning Group and Walker Media respectively). This comes just days after Initiative added the 22 ... , growing through acquisition will also be tough. Early talks took place this year with Walker Media but were called off. Havas would have to pay a high premium and now the main motivation for MPG and Walker ...
France Telecom splits £500m pan-Euro role
03 Oct 2003 | by Ian Darby
for Freeserve, part of France Telecom, from Walker Media. Naked Communications has been handed the UK planning ...
Orange loss threatens Media Planning Group
02 Oct 2003 | by Colin Grimshaw
gained France Telecom's other UK media account - the 16m Freeserve business, which was held by Walker Media. Such big losses for Walker Media and Media Planning Group - Orange is thought to account ... Group was at the time unwilling to pay Walker Media's asking price. One industry insider said ...
MPG and Initiative to split £200m France Telecom work
29 Sep 2003 | by Ian Darby,
Telecom-owned Freeserve, previously with Walker Media. However, MPG will act as lead agency at France ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
