Review of 2004 - 10 biggest marketing moments
22 Dec 2004
is already addressing. PepsiCo has reduced the saturated fat content in Walkers crisps, given away 2m ...
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Mel Giedroyc, one half of comedy duo Mel & Sue, singer and So Solid member Lisa Maffia, actor Jonathon Morris, former 'Brookside' actor Philip Olivier, Liberty X's Kevin Simm, TV presenter Anna Walker and polo player Princess Tamara Czartoryski-Borbon are also lined up to star in the show. The celebrities ...
is already addressing. PepsiCo has reduced the saturated fat content in Walkers crisps, given away 2m ...
whiskies, Johnnie Walker Scotch and Tanqueray gin over the festive season.
to win more coverage by transforming them into 70s-style cops. 7. Walkers Crisps, Abbott Mead Vickers BBDO The obesity debate and concerns about junk food advertising propelled Walkers Crisps and its use ... ", then Walkers can rest in the knowledge that whenever consumers see these stars, they are likely to link them ...
and successfully developed it through the line. Media: Walker Media, SPP Creative: The Lab/Phoenix 3 ... idents eclipse the efforts of the previous incumbent, Bodyform. Media: Walker Media/SPP Creative ... : Bartle Bogle Hegarty Artist: Israel Kamakawiwo'ole Track: Somewhere Over the Rainbow 8. Walkers ...
." 2. Walker worries about her new-found wealth What have Robbie Williams and Christine Walker got ... shout from the rooftops: "I'm rich! I'm rich beyond my wildest dreams!" While Walker's M C Saatchi ... of milk and a copy of the News of the World on a Sunday morning. Walker says she is embarrassed by news ...
, calculated by Walker Media to maximise awareness while minimising investment. Barker has certainly earned ... Publicis/Carat 30 557 38.7 5 (-) Currys M&C Saatchi/Walker Media ...
. In October alone, Freud Communications won a contract from PepsiCo UK covering the Walkers Crisps, Tropicana
A pitch conversion rate of 70% led to an impressive 23 client appointments, including giants such as Boots. The WPP-owned agency also picked up a share of massive global accounts for HSBC and Samsung. Existing clients including Walkers, for which Landor handles all packaging work, and Procter & Gamble added ...
Mother/MediaCom 68 11 (12) Currys M C Saatchi/Walker Media ... M C Saatchi/Walker Media 57 14= (16) WH Smith Delaney Lund Knox Warren ...