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At the heart of the latest ad for Walkers lies a bold marketing idea. As we all know, we are fast becoming a fat nation. Man's evolution from hunter-gatherer eating a meal a day to barrel-shaped grazer is almost complete. Fast foods and snacks have taken the rap for this. They prey on the young, tempting...
Walkers is introducing its Pringles-style stacked crisp brand, Snax, to the UK. The crisp, which is already sold in the US, will go on trial in selected Tesco and Blockbuster stores, priced 98p a tube.
LONDON - Walkers is to launch a marketing push for a new lower fat and salt content crisp range, featuring 'Toy Story' character and classic children's toy Mr Potato Head.
PR critic SpinWatch hosted the first of its SpinWalk tours of London agencies on 15 October, as it aimed to show the physical presence and web of lobbying and comms in the capital.
A word of warning for anybody thinking of signing up for next year's proposed sponsored trek across the Sahara - it is not for the weak-kneed (or weak-bladdered). Eleven of adland's finest have just returned to Blighty after slogging 60 miles across one of the world's remotest regions, the Central High...
LONDON - Walkers, under pressure on the issue of obesity, is to introduce a healthy living icon on its packaging to educate consumers about nutrition.
Walkers, under pressure on the issue of obesity, is to introduce a healthy living icon on its packaging to educate consumers about nutrition.
Walkers, the UK's biggest FMCG brand, is refusing to scrap its Big Eat range, despite moves by Cadbury and Masterfoods this week to axe king-size chocolate bars in the face of government pressure on obesity.
LONDON - Walkers, the UK's biggest FMCG brand, is refusing to scrap its Big Eat range, despite moves by Cadbury and Masterfoods this week to axe king-size chocolate bars in the face of government pressure on obesity.
Britain's status as a nation of alcohol and crisp lovers is confirmed today with the release of Marketing's annual Biggest Brands survey, using data from TNS Superpanel.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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