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Royal Mail shakes up marketing to take on rivals

. Reporting to Rich, David Walker takes the role of director of brand marketing. He will control Royal Mail's brand development, market research and communication. Walker will also oversee the organisation ...

PepsiCo hires Kehoe for government affairs role

increasing pressure to take measures to stem the obesity problem in western societies. PepsiCo’s Walkers ... . PepsiCo’s portfolio encompasses global brands such as Pepsi, Tropicana, Walkers, Wotsits, Frito ...

JWT picks up £25m Golden Wonder ads task without a pitch

three core brands in the UK to compete with rival Walkers. The Snack Factory bought the Nik Naks ...

JWT teams Persil with sports brands

with the P G brands Fairy and Daz for third place. Rosalind Walker, the marketing manager at Persil, said ...

Persil blinds Le Coq Sportif with brightness in poster ads

The ads push Persil as the most effective product for brighter colours and whiter whites. In the four executions, it shows the logo character, such as the Le Coq Sportif rooster, but wearing sunglasses to illustrate that washing with Persil makes clothes brighter. Rosalind Walker, marketing ...

Royal Mail shakes up marketing team

. Reporting to Rich, David Walker takes the role of director of brand marketing. He will control Royal Mail's brand development, market research and communication. Walker will also oversee the organisation ...

ADWATCH: The weekly analysis of advertisement recall

Gas Clemmow Hornby Inge/Carat 67 8= (5) Currys M C Saatchi/Walker Media 66 8= (2) PC World M C Saatchi/Walker Media 66 10 ...

Walkers Crisps spot stars Terry Venables and Bobby Robson

of the "best ever" cheese-and-onion flavour for Walkers Crisps....son", opens with a boy sitting on a park bench eating a packet of cheese-and-onion Walkers. Lineker ...

THE GRADUATES GROWING UP IN RECESSION

smiles. SARAH-JANE FLEMING - WALKER MEDIA Fleming has spent the past year at Walker Media enjoying ... 's convinced that what she's learned at Walker Media will be invaluable to her in her new, admittedly more ... , Hasbro and Walkers, which has fulfilled an ambition sparked when he founded an advertising-funded free ...

First Choice unveils sponsorship credits for I'm a Celebrity ...

's media agency, Walker Media. ...

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