30 Sep 2004
| by Ian Darby,
and Walker Media.
A&L is ploughing £10m into its e-commerce operations but is committed to a £12m annual TV ...
29 Sep 2004
| by Emily Rogers,
The Indian company, which exports to 40 countries, has hired UK brand advertising agency Great Minds Marketing to revamp its range to appeal to non-Asian consumers looking for authentic ethnic snacks.
Haldiram's plans to take on ethnic sub-brands from major snack retailers including Walkers Sensations ...
29 Sep 2004
| by Emily Rogers and Mark Sweney
Walkers, the UK's biggest FMCG brand, is refusing to scrap its Big Eat range, despite moves...-size' Dairy Milk bar is being reduced in size by 10g to 75g.
Walkers has said it has no plans to change its ...
- ditching its king-size Mars and Snickers bars - as 'symbolic gestures'.
Walkers has pledged to slash ...
29 Sep 2004
Johnnie Walker is encouraging consumers to drink its Gold whisky cold with the introduction
29 Sep 2004
| by Emily Rogers
.
Walkers currently sells Marmite-flavoured crisps. Although originally introduced as a limited ...
29 Sep 2004
| by Emily Rogers
The Indian company, which exports to 40 countries, has hired UK brand advertising agency Great Minds Marketing to revamp its range to appeal to non-Asian consumers looking for authentic ethnic snacks.
Haldiram's plans to take on ethnic sub-brands from major snack retailers including Walkers Sensations ...
29 Sep 2004
's Abbott Mead Vickers BBDO/PHD 61
10 (-) Currys M C Saatchi/Walker Media ...
28 Sep 2004
| by Emily Rogers and Mark Sweney,
LONDON - Walkers, the UK's biggest FMCG brand, is refusing to scrap its Big Eat range, despite...-size" Dairy Milk bar is being reduced in size by 10g to 75g.
Walkers has said it has no plans to change its ...
-- ditching its king-size Mars and Snickers bars - as "symbolic gestures".
Walkers has pledged to slash ...
28 Sep 2004
| by MediaWeek
Christine Walker, founding partner at Walker Media. “There’s a lot of time spent talking about titles ...
accounts have moved in the other direction,” says Walker, referring to her own, defiantly independent ...
shedloads of people’,” says Walker. “Clients are getting lost in the morass, because there isn’t somebody ...
24 Sep 2004
| by Jeremy Lee
The account, which has lain dormant for some years, will be handled by the agency's specialist children's division, MPG Kids. However, Walker Media will continue to be a Mothercare roster agency.
MPG is working with St Luke's on the advertising campaign, which will break later this month. St Luke's won ...