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Alliance & Leicester kicks off review of £17m media task

and Walker Media. A&L is ploughing £10m into its e-commerce operations but is committed to a £12m annual TV ...

Indian snack Haldiram's revamps packs for UK market

The Indian company, which exports to 40 countries, has hired UK brand advertising agency Great Minds Marketing to revamp its range to appeal to non-Asian consumers looking for authentic ethnic snacks. Haldiram's plans to take on ethnic sub-brands from major snack retailers including Walkers Sensations ...

Walkers retains Big Eat as rivals ditch 'king size'

Walkers, the UK's biggest FMCG brand, is refusing to scrap its Big Eat range, despite moves...-size' Dairy Milk bar is being reduced in size by 10g to 75g. Walkers has said it has no plans to change its ... - ditching its king-size Mars and Snickers bars - as 'symbolic gestures'. Walkers has pledged to slash ...

Branding News brief: Johnnie Walker encourages consumers to drink Gold

Johnnie Walker is encouraging consumers to drink its Gold whisky cold with the introduction

Marmite extends brand with savoury biscuits line

. Walkers currently sells Marmite-flavoured crisps. Although originally introduced as a limited ...

Branding News: Haldiram's revamps packs for UK market

The Indian company, which exports to 40 countries, has hired UK brand advertising agency Great Minds Marketing to revamp its range to appeal to non-Asian consumers looking for authentic ethnic snacks. Haldiram's plans to take on ethnic sub-brands from major snack retailers including Walkers Sensations ...

Adwatch: The weekly analysis of advertisement recall

's Abbott Mead Vickers BBDO/PHD 61 10 (-) Currys M C Saatchi/Walker Media ...

Walkers retains Big Eat as rivals ditch 'king size' range

LONDON - Walkers, the UK's biggest FMCG brand, is refusing to scrap its Big Eat range, despite...-size" Dairy Milk bar is being reduced in size by 10g to 75g. Walkers has said it has no plans to change its ... -- ditching its king-size Mars and Snickers bars - as "symbolic gestures". Walkers has pledged to slash ...

Big boys measure up to satisfy industry’s appetite for merger

Christine Walker, founding partner at Walker Media. “There’s a lot of time spent talking about titles ... accounts have moved in the other direction,” says Walker, referring to her own, defiantly independent ... shedloads of people’,” says Walker. “Clients are getting lost in the morass, because there isn’t somebody ...

MPG Kids to work with St Luke's on latest Mothercare campaign

The account, which has lain dormant for some years, will be handled by the agency's specialist children's division, MPG Kids. However, Walker Media will continue to be a Mothercare roster agency. MPG is working with St Luke's on the advertising campaign, which will break later this month. St Luke's won ...

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