The appointment marks the first time the tourist body has selected a global media agency. In the UK, MindShare pitched against the incumbent, Walker Media, and Media Planning Group to secure the £3m business. MindShare will also work with Tourism New Zealand in its key markets of the US, Australia ...
MindShare pitched against MPG and the incumbent, Walker Media, for the UK account, which is worth almost £3m. It was up against MPG and Round 2 in North America, Yomiko in Japan and Mitchell Partners in Australia. George Hickton, Tourism New Zealand chief executive, said: "The appointment of MindShare ...
included Lenny Henry, Midge Ure and the Human League. Christine Walker, this year's chairman, said: "We ...
was negotiated by SPP and Walker Media with ITV Sales.
The Food Ethics Council has criticised manufacturers for introducing 'healthy' junk food ranges rather than altering the fat and sugar content of their core lines. Food giants including Heinz and Walkers have introduced low-fat or low-salt versions of their core lines. However, the council claims ...
's healthier crisp brand Walkers Potato Heads, which was also designed by Landor. Landor now works across all of PepsiCo's UK businesses - Pepsi, Walkers and Tropicana. This year saw the fruit juice brand's first major ... and aircraft livery. The agency has also been helping Diageo with the branding for its Johnnie Walker whisky ...
Agency/TV buyer % week 1 (-) Marks Spencer RKCR Y R/Walker Media ... BDH\TBWA/Mediaedge:cia Manchester 57 4 (6=) Currys M C Saatchi/Walker Media 55 5 (-) Dixons M C Saatchi/Walker Media 51 6= (5) Barclays ...
the signing of Diageo whisky brand Johnnie Walker as a secondary sponsor in a £15m-a-year contract in February ...
MediaCom has handled the contract since 2000 and its re-appointment will ensure that it retains the account until at least the end of 2008. Walker Media and Initiative were eliminated from the review process at an earlier stage. The result almost brings to an end the massive task of reviewing the COI ...
DDB London/Walker Media 34 8 48s, 96s Colgate Y R Paris ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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