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Diageo prepares global drive for Johnnie Walker

Diageo has entered talks with London agencies over a contract to promote its iconic Johnnie Walker...confirmed it was 'at the early stages' of thrashing out a PR strategy for Johnnie Walker. Diageo is expected to sustain its ongoing efforts to encourage younger people to consume the drink. Johnnie Walker ... agency to handle a similar campaign for Johnnie Walker was Porter Novelli (PRWeek, 23 February 2001 ...

Tenovus puts lifestyle and cancer link in spotlight

Research by the charity indicates that as many as 50 per cent of the current UK population could contract cancer by 2020. CEO Dr Richard Walker said: 'If people change their lifestyles, this can ... . Walker said the agency had been briefed to run a positive campaign, rather than 'frighten people ...

WPP plans to put GCI back on track

Selvage Lee managing director Nicholas Walters, a former GCI London MD. Firefly founder Claire Walker ...

DIY brands strain to rebuild appeal

-Gobain Building Distribution Group, has 450 stores. Target PR reports to marketing director Lindsey Walker, head ...

Firefly lures Stockwell to lead consumer charge

since launched his own outfit, Switch Communications. Firefly CEO Claire Walker, to whom Stockwell ...

Rentokil school catering firm hires fast-food PRO

-profile campaign. She reports to CEO Jim Walker and education MD Simon James. Initial began trials of Oliver ...

Science mags under the microscope

-quality images if necessary.' New Scientist news editor Matt Walker adds a caveat: 'Don't send photos on spec ... ,' advises Walker. New Scientist News editor Matt Walker Frequency Weekly Press day Tuesday Circulation ...

Councils prepare for ratings slide

and media,' says the commission's news editor Victoria Walker. The commission plans a press offensive ...

Hat Pin lines up team for acquisitions

co-founder Julian Walker is leading the account. ...

Down to the wire

Ian Walker, who runs the 'spot news' desk. Just 20 seconds into the morning, the office bursts ... Kingfisher still not in?' Five seconds later: 'Kingfisher's in!' Walker later reflects: 'The 888 feed came ... releases ('cutting out the corporate rubbish,' says Walker) – and adding elements of house style ...

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