50 Years of Fame: Brandfame - Walkers
21 Sep 2005
When UK consumers have a snack-attack, the chances are that Walkers crisps will be their nibble of choice, with 11m people a day munching their way through the company's products.
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ITV 50 Years of Fame: Private view - Walkers
23 Sep 2005 | by Gary Lineker, a former captain of the England football team and a football commentator
It was ten years ago that I hung up my boots, came back from Japan and started appearing in ads for Walkers Crisps. Happily, I'd managed to get to the end of my time in the Far East with my record of never being booked still intact.
Adwatch: Walkers - 'G Lineker & Motorhead'
01 Sep 2005 | by Steve Stretton, Creative partner, Archibald Ingall Stretton
I don't know about you, but Gary Lineker has always confused me.
PepsiCo's top marketer to head Walkers in rejig
13 Jul 2005 | by Nicola Clark
Neil Campbell, PepsiCo UK and Ireland's top marketer has been promoted to general manager for Walkers following changes to the organisational structure of the food giant.
Marketing Mix: We'll call you - Walkers
29 Jun 2005
We rang the crisps brand to find out whether we're square enough to have our head featured on its packs.
Branding News brief: Walkers adds Olive Oil Crisps to range
15 Jun 2005
Walkers is adding three Olive Oil Crisps variants to its Sensations range. The crisps, which are lower in saturated fat than standard Sensations, will be backed by a £2.2m TV campaign.
Superbrands case studies: Walkers
07 Jun 2005
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Martin Glenn: Walkers' first Mr Nice Guy
03 Jun 2005
It's been ten years since Gary Lineker began promoting Walkers crisps. Larissa Bannister talks to the man behind the campaign and discovers that he is much nicer than Lineker's TV alter ego.
New campaign: Walkers
06 Apr 2005
Walkers is launching a campaign to highlight the fact that its core range of crisps is now lower in fat.
Direct News brief: Walkers promotes with door-drop campaign
31 Mar 2005
Walkers is promoting its latest Sensations variant, Roast Onion Balsamic flavour, via a door-drop campaign and media tie-ups devised by marketing agency Haygarth. Sample bags will be delivered through letterboxes.
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