to remove filtersNews brief: KFC to sponsor Ant & Dec Christmas show
14 Dec 2005
was negotiated by SPP and Walker Media with ITV Sales.
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NZ tourism body hires MindShare
21 Dec 2005
The appointment marks the first time the tourist body has selected a global media agency. In the UK, MindShare pitched against the incumbent, Walker Media, and Media Planning Group to secure the £3m business. MindShare will also work with Tourism New Zealand in its key markets of the US, Australia ...
Ethics body raps low-fat junk food
14 Dec 2005
The Food Ethics Council has criticised manufacturers for introducing 'healthy' junk food ranges rather than altering the fat and sugar content of their core lines. Food giants including Heinz and Walkers have introduced low-fat or low-salt versions of their core lines. However, the council claims ...
Agency of the Year 2005: Design Agency of the Year - Landor
14 Dec 2005 | by Samuel Solley
's healthier crisp brand Walkers Potato Heads, which was also designed by Landor. Landor now works across all of PepsiCo's UK businesses - Pepsi, Walkers and Tropicana. This year saw the fruit juice brand's first major ... and aircraft livery. The agency has also been helping Diageo with the branding for its Johnnie Walker whisky ...
Adwatch: The weekly analysis of advertisement recall
14 Dec 2005
Agency/TV buyer % week 1 (-) Marks Spencer RKCR Y R/Walker Media ... BDH\TBWA/Mediaedge:cia Manchester 57 4 (6=) Currys M C Saatchi/Walker Media 55 5 (-) Dixons M C Saatchi/Walker Media 51 6= (5) Barclays ...
Intel strikes £30m deal to back McLaren F1 team
14 Dec 2005 | by Drew Barrand
the signing of Diageo whisky brand Johnnie Walker as a secondary sponsor in a £15m-a-year contract in February ...
COI retains MediaCom on £35m press buying
14 Dec 2005 | by Jeremy Lee
MediaCom has handled the contract since 2000 and its re-appointment will ensure that it retains the account until at least the end of 2008. Walker Media and Initiative were eliminated from the review process at an earlier stage. The result almost brings to an end the massive task of reviewing the COI ...
Posterwatch: The monthly analysis of outdoor advertising recall
14 Dec 2005
DDB London/Walker Media 34 8 48s, 96s Colgate Y R Paris ...
Adwatch of the year: Adwatch stars of 2005
14 Dec 2005
M C Saatchi/ 20 244 16.8 33.8 Walker Media 6 ...
PC World digital job goes to Play
07 Dec 2005 | by by Staff
will be handled by Walker Media. PC World also works with Green Cathedral. Play was founded last summer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
