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Nabs' Big Bash places up for grabs for fundraising event

included Lenny Henry, Midge Ure and the Human League. Christine Walker, this year's chairman, said: "We ...

Ethics body raps low-fat junk food

The Food Ethics Council has criticised manufacturers for introducing 'healthy' junk food ranges rather than altering the fat and sugar content of their core lines. Food giants including Heinz and Walkers have introduced low-fat or low-salt versions of their core lines. However, the council claims ...

MediaCom scoops £35m COI press buying account

MediaCom, which was the incumbent agency on the account, has held the business since 2000. Walker Media and Initiative were also shortlisted, but were eliminated from the review last month. The government advertising body said it assessed agencies on negotiation strategy, experience and quality ...

The Work: New Campaigns - The World

Ainsworth Art director: Tony Hird Planner: Laura Rioux Media agency: n/s Producer: Jennifer Walker ...

Tenovus puts lifestyle and cancer link in spotlight

Research by the charity indicates that as many as 50 per cent of the current UK population could contract cancer by 2020. CEO Dr Richard Walker said: 'If people change their lifestyles, this can ... . Walker said the agency had been briefed to run a positive campaign, rather than 'frighten people ...

Spectre of celebrity ban in junk food ads raises its head again

such as that promoting Golden Nuggets cereal, which uses characters from animated film 'The Incredibles', Walkers crisps ...

The Work: New Campaigns - UK

: Walker Media Media planner: Nick Walker Production company: Partizan Directors: Michael Gracey, Pete ...

Ad strategy: Past its sell-by date?

. In 1998 a global realignment of PepsiCo's advertising business meant that the Walkers account shifted ... positioning strong enough to replace the original idea. Keeper: Walkers Campaign: Gary Lineker ... -running ads in the late-90s, Walkers' Gary Lineker campaign has become the UK's oldest home-grown series ...

Four line up for COI press buying task

They are Starcom, Walker Media, Initiative and MediaCom. MediaCom, the incumbent agency, has held the account since 2000. Meetings will take place in November with a result expected before the end of the year. The pitch will be led by COI's deputy chief executive, Peter Buchanan. Starcom already works ...

COI shortlists four agencies for £35m press account

Alongside MediaCom, which has held the business since 2000, the COI has shortlisted Starcom, Walker Media and Initiative to pitch in November. A result is expected later in the month. Jeremy Found, COI head of media, said: "The standard of applications was very high and the four agencies were ...

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