was negotiated by SPP and Walker Media with ITV Sales.
Agency/TV buyer % week 1 (-) Marks Spencer RKCR Y R/Walker Media ... BDH\TBWA/Mediaedge:cia Manchester 57 4 (6=) Currys M C Saatchi/Walker Media 55 5 (-) Dixons M C Saatchi/Walker Media 51 6= (5) Barclays ...
the signing of Diageo whisky brand Johnnie Walker as a secondary sponsor in a £15m-a-year contract in February ...
M C Saatchi/ 20 244 16.8 33.8 Walker Media 6 ...
MediaCom, which was the incumbent agency on the account, has held the business since 2000. Walker Media and Initiative were also shortlisted, but were eliminated from the review last month. The government advertising body said it assessed agencies on negotiation strategy, experience and quality ...
shortlist included Starcom, Walker Media and Initiative, as well as MediaCom, which has held the account ...
." The campaign was devised and executed by Dixons Stores Group International's media agency Walker Media ...
are Johnnie Walker's "tree" ad and the most recent Sony Walkman campaign. Bartle Bogle Hegarty and Fallon ... ) for Johnnie Walker and Uplink by Stratus (on Pussyfoot) for Sony Walkman. Almost as important ...
All (Surf in the UK), Axe and Johnnie Walker. All of this has resulted in substantial growth ...
Diageo has entered talks with London agencies over a contract to promote its iconic Johnnie Walker...confirmed it was 'at the early stages' of thrashing out a PR strategy for Johnnie Walker. Diageo is expected to sustain its ongoing efforts to encourage younger people to consume the drink. Johnnie Walker ... agency to handle a similar campaign for Johnnie Walker was Porter Novelli (PRWeek, 23 February 2001 ...
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