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NZ tourism body hires MindShare

The appointment marks the first time the tourist body has selected a global media agency. In the UK, MindShare pitched against the incumbent, Walker Media, and Media Planning Group to secure the £3m business. MindShare will also work with Tourism New Zealand in its key markets of the US, Australia ...

MindShare lands £10m international work for Tourism New Zealand

MindShare pitched against MPG and the incumbent, Walker Media, for the UK account, which is worth almost £3m. It was up against MPG and Round 2 in North America, Yomiko in Japan and Mitchell Partners in Australia. George Hickton, Tourism New Zealand chief executive, said: "The appointment of MindShare ...

IPA Effectiveness Awards 2005: Bronze Award - First Choice

FIRST CHOICE Campaign: Get me out of here: how sponsorship cuts through the jungle on to the high street Client: First Choice Agency: Walker Media Principal authors: Phil Georgiadis, Marie Robinson, Shabaz Shariff With contribution from: Oliver Croom-Johnson, SPP Media used: TV CASE SUMMARY ...

Tourism New Zealand reviews media

The incumbent, Walker Media, will pitch against agencies including Media Planning Group and MindShare. Tourism New Zealand is also pitching media in other major markets, such as the US. The media ... and is expected to rise to 1,247,190 in 2005. Walker Media and Tourism New Zealand were unavailable for comment ...

BMI hives off digital and seeks agency

account after a pitch against Vizeum, Mediaedge:cia and Walker Media. The airline began talking ...

BMI hives off digital and seeks agency

account after a pitch against Vizeum, Mediaedge:cia and Walker Media. The airline began talking ...

Tourism New Zealand reviews £3m media account

The incumbent, Walker Media, will pitch against agencies including Media Planning Group and MindShare. Tourism New Zealand is also pitching media in other major markets, such as the US ... and is expected to rise to 1,247,190 in 2005. Walker Media and Tourism New Zealand were unavailable for comment ...

Trendspotting goes mainstream

.A trial done by BBC Coast and HP allowed walkers to download walks on to their mobiles by flashing ...

Direct News brief: Condor Ferries hires Allsorts UK

consumer mailing for 2006. Allsorts will work with Condor's creative agency The Walker Agency.

Media: Airline bmi retains PHD

Mediaedge:cia, Vizeum and Walker Media. Creative for the account, which is with Euro RSCG London

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