21 Dec 2005
The appointment marks the first time the tourist body has selected a
global media agency. In the UK, MindShare pitched against the incumbent, Walker Media, and
Media Planning Group to secure the £3m business. MindShare will also work with Tourism New Zealand in its key markets of
the US, Australia ...
15 Dec 2005
| by by Daniel Farey-Jones
MindShare pitched against MPG and the incumbent, Walker Media, for the UK account, which is worth almost £3m. It was up against MPG and Round 2 in North America, Yomiko in Japan and Mitchell Partners in Australia.
George Hickton, Tourism New Zealand chief executive, said: "The appointment of MindShare ...
02 Dec 2005
FIRST CHOICE
Campaign: Get me out of here: how sponsorship cuts through the jungle on
to the high street
Client: First Choice
Agency: Walker Media
Principal authors: Phil Georgiadis, Marie Robinson, Shabaz Shariff
With contribution from: Oliver Croom-Johnson, SPP
Media used: TV
CASE SUMMARY ...
11 Nov 2005
| by Ian Darby
The incumbent, Walker Media, will pitch against agencies including Media
Planning Group and MindShare. Tourism New Zealand is also pitching media in other major markets, such
as the US. The media ...
and is expected to rise to 1,247,190
in 2005. Walker Media and Tourism New Zealand were unavailable for comment ...
11 Nov 2005
| by by Larissa Bannister
account after a pitch against Vizeum, Mediaedge:cia and Walker Media.
The airline began talking ...
11 Nov 2005
| by Larissa Bannister
account after a pitch against Vizeum, Mediaedge:cia and Walker
Media. The airline began talking ...
10 Nov 2005
| by by Ian Darby
The incumbent, Walker Media, will pitch against agencies including Media Planning Group and MindShare.
Tourism New Zealand is also pitching media in other major markets, such as the US ...
and is expected to rise to 1,247,190 in 2005.
Walker Media and Tourism New Zealand were unavailable for comment ...
21 Oct 2005
.A trial done by BBC Coast and HP
allowed walkers to download walks on to their mobiles by flashing ...
19 Oct 2005
consumer mailing for 2006. Allsorts will work with Condor's creative agency The Walker Agency.
14 Oct 2005
Mediaedge:cia, Vizeum and Walker Media. Creative for the account, which is with Euro RSCG London