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Walkers vice-president of marketing Jon Goldstone has slammed campaigning organisations for criticising companies that are working to reduce salt content.
There was a time when Walkers' PR representatives would never have allowed one of its top marketers to talk about his 'slight cholesterol problem' in the same breath as discussing a snack launch.
The Advertising Standards Authority has ruled that Walkers misled customers when promoting the reduction of salt in its Walkers Crisps brand in a direct mail campaign. It decided that Walkers omitted information relating to the recommended salt intake for young children.
LONDON - Walkers misled consumers when promoting its reduction of salt in Walkers Crisps in a direct mail campaign, but its Gary Lineker poster ads were fine, the advertising watchdog has ruled.
PepsiCo has put The Marketing Store and Haygarth on alert as it prepares to review its sales promotions and in-store marketing account for Walkers crisps.
LONDON - Experiential marketing agency CommentUK is launching a campaign for Walkers Crisps involving undercover performers breaking into song in front of surprised passers-by.
LONDON - Walkers is to be unveiled as the sixth sponsor of the new £450m Wembley Stadium.
LONDON - Charlotte Church has been paid a reported £100,000 to star alongside Gary Lineker in the new campaign for Walkers Sensations, which have just been relaunched.
LONDON - Health lobby group Consensus Action on Salt and Health, or Cash as it is dubbed, is adding its weight to criticism of PepsiCo's Walkers Crisps campaign, which compares salt levels in its product and a slice of white bread.
Walkers is to relaunch its Sensations brand with packaging by Landor. It will back the new look with a £2.5m ad campaign.
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