Walkers names snacking chief
22 Aug 2007
Walkers has appointed Danone marketer Thomas Delabriere to a new marketing director role as part of a reshuffle at parent PepsiCo.
Search results for Walkers
Search filters:
By Date
-
2007
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (3)
- Campaign (2)
- Marketing (5)
- Media Week (1)
By Industry Sector
- FMCG (1)
- Food & Drink (8)
- Government / Non-Profit (1)
- Media / Entertainment (6)
Adwatch: Walkers - 'Mud, glorious mud'
10 Oct 2007 | by Phil Teer, Planning manager, St Luke's
My, Walkers crisps have gone green.
Floods prompt Walkers to postpone summer ad campaign
26 Jul 2007 | by James Hamilton
LONDON - Walkers Crisps has fallen foul of the washout British summer and has pulled its latest ad campaign amid fears it would offend people affected by the floods.
Walkers targets Asian communities with Panesar's help
10 Jul 2007 | by Alex Donohue
LONDON - Walkers is to roll out a nationwide promotional campaign featuring cricketer Monty Panesar to launch its Chilli & Lemon flavour crisp range, which will target the UK's Asian consumers.
News brief: Walkers invests in promotion campaign
04 Jul 2007
Walkers is investing £7.5m in a campaign to promote its decision to end imports and manufacture its crisps solely from UK potatoes. The campaign, which features Gary Lineker, breaks in August, and taps into consumer interest in sourcing and food miles.
Branding: Design choice - Walkers multi-packs
06 Jun 2007 | by Nicola Reeves, Consultant, The Value Engineers
Walkers has done a great job with its latest pack designs, especially on its snack varieties. They are fun, dynamic and include clear nutritional labels. However, I have a slight problem with its multi-pack packaging.
Walkers escapes ASA wrath with Comic Relief humour
04 Apr 2007 | by Joanne Payne
LONDON - Walkers has escaped a rap from the ASA about its Comic Relief ad featuring celebrities, in which sports presenter Gary Lineker is bullied for the size of his ears, after a dozen complaints.
Brand Barometer - No joy for Walkers in Comic Relief link
20 Mar 2007 | by Sundip Chahal
Big Ears TV charity campaign puts Walkers back in the spotlight, but can't stop brand image declining.
News brief: Walkers to be official snack-food supplier of Wembley
14 Mar 2007
Walkers is to be the official snack-food supplier of Wembley Stadium until July 2010. The company will supply all crisps and bagged savoury snacks to stadium visitors.
Wembley signs up Walkers as official snack supplier
13 Mar 2007 | by Joe Lepper
LONDON - Walkers has been named as the official snack supplier for the long delayed Wembley Stadium, when it reopens later this year.
Additional Information
Campaign Jobs
- Account Manager - Corporate Golin Harris , Based in Shanghai or Beijing
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
