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Agency/TV buyer % week 1 (2) PC World M C Saatchi/Walker ... of Leather The Walker Agency/MediaVest Manchester 49 8 (-) HSBC JWT London ... 39 20= (-) Marks Spencer RKCR Y R/Walker Media 39 Adwatch research ...
,' explains Juliet Walker, Orange's director of international business. Decision-makers and those who ... travellers,' says Walker. 'But focusing on the fact that it allows them to synchronise their calendars ... . 'B2B marketers need to know more than just where their customer works,' says Walker. 'They need ...
also involved MindShare and Walker Media. Superdrug last reviewed its media account in 2002 ...
Walkers Sensations has achieved a strong business, as well as carving out a distinctive niche ... are looking for a "me-time" treat. It sits in a competitive market, so innovation is vital. Walkers decided ... to the target audience. The relaunch also offered the opportunity to test a different media mix. Walkers ...
Creativity in national newspaper advertising doesn't get talked about much. So we asked major brand advertisers such as Guinness and Walkers and their agencies to share their insights and showcase how they developed strong, proven newspaper campaigns as part of the NMA's advertising effectiveness ...
all six candidates. The eventual winners were: Alexandria Oliver, from Walker Media; Jessica Subra ...
". I like big brand ideas. Ideas such as Lynx and "seduction". Or Johnny Walker and "progress". But I ...
at recent events but not surprised. Walkers was offered to Golden Wonder as a potential takeover ... ) and Smiths and Tudor -- Walkers were too small and parochial to be a threat, being based and distributed around Leicestershire. Subsequently Walkers was sold on to PepsiCo and the rest is history. Golden ...
editor Simon Osborne-Walker has been promoted to deputy editor of Haymarket s Stuff magazine, filling ... been promoted to Osborne-Walker s former role. Stuff is currently recruiting for a news editor. IPC ...
75 2 (1) PC World M C Saatchi/Walker Media 66 3 (-) MFI ... /ZenithOptimedia 58 5 (-) Land of Leather The Walker Agency/MediaVest Manchester 57 6 (-) Gaviscon ... /MindShare 53 7= (4=) Currys M C Saatchi/Walker Media 53 9 (10=) KFC ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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