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MediaVest retains £3m Cineworld business

21 Dec 2010 | by Katherine Levy

The Publicis Groupe agency kept hold of the business after fending off Vizeum, Maxus, MCHI and Walker media. The process is believed to have involved tough negotiations. MediaVest is understood to have been given set targets for the first half of 2011, upon which the future of the business rests ...

Public Sector: The public sector week

17 Dec 2010

. The Audit Commission's former MD for comms and public reporting, David Walker, received a redundancy payment of £10,178.54. Walker was also given eight weeks' payment in lieu of notice of £20 ...

Ratcliffe to be replaced by Blackett as CEO of MediaCom

15 Dec 2010 | by Arif Durrani and Katherine Levy

was leaving the UK's leading agency last month , to become managing director of Walker Media. ...

Fiskars gardening tools shortlists three agencies for £1m media account

10 Dec 2010 | by Katherine Levy

Home consumer products company Fiskars has shortlisted Arena Media, the7stars and Walker Media

Top 10 best celebrity ads 2010

10 Dec 2010 | by Staff

1. Walkers, Lionel Richie Possibly the best and most imaginative celebrity to appear in Walkers' long history of comedic ads, Richie's crisp ... smart campaign that saw Abbott Mead Vickers BBDO raise the Walkers creative bar yet again. 2 ...

Golden Wonder calls in Shine Communications to promote relaunch

09 Dec 2010 | by Nikki Wicks

and market leader Walkers. Latest market share figures from Mintel show that Golden Wonder holds just four per cent of the UK crisps and snacks market, compared with Walkers' 38 per cent. Tayto is now ... brand to Unilever in 1995 and Wotsits to PepsiCo, owner of rival Walkers. According to Mintel ...

Cineworld picks five agencies to battle for £3m media business

08 Dec 2010 | by Katherine Levy

The Starcom MediaVest Group agency has held the account for more than 10 years, stretching back to the time Cineworld was called UGC, and is still very much in contention, contrary to a claim made yesterday in this report. Vizeum, Maxus, MCHI and Walker Media are presenting to the client today (8 ...

Dare: Lessons from the Fat Duck

03 Dec 2010 | by Nick Emmel, Dare

this with Walkers' "Do us a flavour". At its heart, it is a participative sales promotion idea. The beauty of it ...

Media Headliner: Can Davis carry on legacy of Christine Walker?

03 Dec 2010

Is the new chief executive the right man to fill Walker's shoes or is it time for a more analytical...promoted to chief executive of Walker Media, will now be trying to slip into the high heels once filled by Christine Walker. After all, the agency has also hired MediaCom's head of strategic solutions, Sean Healy ... thinker - Walker Media was his first agency job having previously spent his career in TV airtime sales ...

Opinion: From our Readers - Animosity over Gov't publicity rules

03 Dec 2010

Once again, ex-Audit Commission comms director David Walker (Opinion, 26 November) has let personal...- glossy magazines that might publish Walker's articles are not the way. Openness is. Government has ... it spends online. Yet, Walker, a former public servant, seems to object to transparent government. Perhaps ...

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