Adwatch (Feb 8) top 20 recall: Currys/PCWorld
08 Feb 2012 | by Tim Millar, Strategy partner, 18 Feet & Rising
/PC World M C Saatchi/Walker Media 33 15= (12=) Comet ...
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PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands. PepsiCo did not disclose whether its UK operation, which makes Walkers Crisps, would be impacted by the jobs ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
the brand a royal warrant in 1962 but Charbonnel et Walker also holds a royal warrant as Chocolate ...
Goldstone to exit Premier Foods
03 Feb 2012 | by John Reynolds
at Hovis, between 2008 and 2011. Prior to that, he was marketing vice-president at PepsiCo-owned Walkers ...
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
Walkers campaign while at PepsiCo, and went back to the agency in 2007 as boss of the frozen-food business ...
Do consumers really care about eco-packaging?
03 Feb 2012 | by David Benady
notices," she says. Mackenzie adds that putting a product such as Johnnie Walker whisky in a flimsy PET ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
Week) Future has hired IPC's Keith Walker in the new role of head of audience development for its games and film online properties. Walker, currently editor of Nuts.co.uk and Mousebreaker ...
Adwatch (Feb 1) - Top 20 recall: First Choice
01 Feb 2012 | by Margaret Johnson, group chief executive, Leagus Delaney
RKCR Y R/ Walker Media 43 6 ( ) Harveys HMDG/Mediavest 41 7 ... / Walker Media 36 10= ( ) Morrisons DLKW Lowe/MEC 35 10= -10 ...
The Advocates - A global marketer with a passion for local brew
26 Jan 2012 | by John Tylee
director for Johnnie Walker. Sweet substitute He took time out from the industry for a spell ...
Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's
25 Jan 2012 | by Matt Willifer, Executive planning director, WCRS
-house/MEC 64 3 ( ) The Health Lottery DLKW Lowe/Walker Media 52 4 -4 Marks Spencer RKCR Y R/Walker Media 43 5= ( ) DFS Uber/MediaCom 42 ... 11 -2 Currys PC World M C Saatchi/Walker Media 31 12 -10 WH Smith ...
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