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LONDON - Not Actual Size has appointed Laura Derbyshire as a senior account director to manage experiential campaigns for clients including Walkers Crisps, Nike and BMW.
LONDON - Walkers has had more than 1.1m entries and substantial web visits for its 'Do Us A Flavour' competition, asking the public to suggest a new crisp flavour for a £50,000 prize and 1% share of future royalties.
LONDON - Walkers Snacks is to launch an interactive sales promotion drive to support its 'Do us a flavour' campaign, which gives consumers a chance to invent a crisp variant.
LONDON - Walkers Snack Foods was the fastest growing website in the UK over the last year, due in part to its Brit Trips discounted UK holiday promotions, according to Nielsen Online.
LONDON - Walkers misled consumers when promoting its reduction of salt in Walkers Crisps in a direct mail campaign, but its Gary Lineker poster ads were fine, the advertising watchdog has ruled.
LONDON - Experiential marketing agency CommentUK is launching a campaign for Walkers Crisps involving undercover performers breaking into song in front of surprised passers-by.
LONDON - Jonathan Turner, the former marketing director of Walkers Crisps, is one of the founders of a new integrated agency, which is opening its doors with £32m in billings.
LONDON - Walkers Crisps is make its first move into direct marketing as it looks to promote its new healthier positioning.
Walkers Crisps is make its first move into direct marketing as it looks to promote its new healthier positioning.
Walkers is promoting its latest Sensations variant, Roast Onion Balsamic flavour, via a door-drop campaign and media tie-ups devised by marketing agency Haygarth. Sample bags will be delivered through letterboxes.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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