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Winner of contest to create Walkers flavour to share in profits

LONDON - Walkers Snacks is to launch an interactive sales promotion drive to support its 'Do us a...will be produced by Walkers and put on sale for the public to vote for their favourite. The one that receives ... sales. Not Actual Size will work with Walkers' digital brand partner, Jigsaw, to manage the mechanics ...

Castle Cover awards DM account to Walker Agency

LONDON - Household insurance provider Castle Cover has appointed Walker Agency to handle its

Direct marketing: It's all in the mix

the car was available,' says Mini relationship marketing manager, Stuart Walker. 'On the launch day ...

Orange reviews media and direct accounts totalling £93m

Initiative currently handles the mobile operator's media planning and buying in the UK, while Media Planning Group oversees the account for the rest of Europe. In the UK, Initiative will repitch against Carat, i-Level, Mediaedge:cia, Vizeum and Walker Media. The winner will handle the account from ...

DSGi hikes digital and direct spend to drive sales

The beleaguered electronics retailer has appointed Publicis Dialog and Publicis Modem to its agency roster, bringing them alongside M C Saatchi, Walker Media and Play London. DSGi plans to bolster the below-the-line portion of its 80m annual spend in an effort to stave off competition from US rival Best ...

KFC uses poster-site technology to direct consumers to nearest outlet

As part of the national campaign, comprising 300 ad panels in London and Leeds, consumers can opt in by texting KFC to a shortcode number. The service will then locate the user, search a database for the nearest KFC and send its address and a map to the user s phone. Walker Media and Clear Channel Outdoor ...

Direct: Network Rail revisits level-crossing drive

particular focus on 18- to 24-year-old men. Further elements will target dog walkers, farmers and logistics ...

Network Rail revisits level-crossing drive

particular focus on 18- to 24-year-old men. Further elements will target dog walkers, farmers and logistics ...

Claims Direct draws up relaunch strategy

Direct s was bought in 2003 by law firm Russell Jones Walker after its previous owner went ... of Russell Jones Walker, who handled the agency pitch, said TV ads will break on 18 June, followed by press ...

Barclays reviews £15m direct business

pitch across Barclays' direct business surfaced in March when it appointed Walker Media to its £40m ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.