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DSGi hikes digital and direct spend to drive sales

The beleaguered electronics retailer has appointed Publicis Dialog and Publicis Modem to its agency roster, bringing them alongside M C Saatchi, Walker Media and Play London. DSGi plans to bolster the below-the-line portion of its 80m annual spend in an effort to stave off competition from US rival Best ...

Senior Arc creatives move to Craik Jones

Duckworth, a copywriter, and Bradbury, an art director, join from Arc London, where they spent the past four years working clients such as Fiat and Johnnie Walker. They have worked together for 10 years, on advertising and direct marketing briefs. They were previously at Euro RSCG London, where ...

Guardian appoints Connectus for Dixons online voucher campaign

." The campaign was devised and executed by Dixons Stores Group International's media agency Walker Media ...

Air New Zealand launches campaign with new sense of space

. The planning and buying has been done by Walker Media. If you have an opinion on this or any other issue ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.