Initiative handles the mobile phone operator's media planning and buying in the UK, while MPG oversees the rest of Europe. It is understood that Orange will now allow individual markets to appoint their own media agencies. Initiative will pitch against Carat, Mediaedge:cia, Vizeum, Walker Media and i ...
Initiative currently handles the mobile operator's media planning and buying in the UK, while Media Planning Group oversees the account for the rest of Europe. In the UK, Initiative will repitch against Carat, i-Level, Mediaedge:cia, Vizeum and Walker Media. The winner will handle the account from ...
The beleaguered electronics retailer has appointed Publicis Dialog and Publicis Modem to its agency roster, bringing them alongside M C Saatchi, Walker Media and Play London. DSGi plans to bolster the below-the-line portion of its 80m annual spend in an effort to stave off competition from US rival Best ...
As part of the national campaign, comprising 300 ad panels in London and Leeds, consumers can opt in by texting KFC to a shortcode number. The service will then locate the user, search a database for the nearest KFC and send its address and a map to the user s phone. Walker Media and Clear Channel Outdoor ...
pounds 2m relaunch. The company blames problems on the production line; Walker s Crisps signs Gary ...
posters to follow in late November. Media buying is through Walker Media. Vodafone Airtouch ...
, Procter Gamble Professional, Tefal, THE, Walkers Snack Foods. E-mail info ... , Procter Gamble Professional, Tefal, THE, Walkers Snack Foods. E-mail info ...
June 1996, and the media task was recently placed into its sister media agency, Walker Media ...
. Walker Media picked up the media planning and buying for PC World when it scooped the pounds 108 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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