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The Week: Advertising news - Walkers in O2 mobile tie-up

Walkers has formed a mobile marketing partnership with O2 to offer consumers a free SMS vote for the Walkers "Do us a flavour" campaign.

Acrobats star in new Walkers Sensations ad

LONDON - Walkers is presenting is Thai Sweet Chili Sensations crisps as a "Journey through flavour" in a new TV campaign created by Abbott Mead Vickers BBDO.

The Week: Media news - Walkers links with Yahoo!

Walkers is to promote its "Do us a flavour" campaign through a new bespoke video channel on Yahoo!.

Close-Up: Walkers' 'do us a flavour' is engaging the nation

Walkers' campaign generated 1.2 million flavour ideas as people willingly bought into the concept, Kate Nettleton writes.

The Week: Advertising news - Walkers variants launched

Walkers has released six new crisp variants - Crispy Duck & Hoisin, Cajun Squirrel, Builder's Breakfast, Onion Bhaji, Fish & Chips and Chilli & Chocolate - after its "do us a flavour" campaign, created by Abbott Mead Vickers BBDO, received more than one million entries.

Walkers campaign receives over a milion entries

The 'Do us a Flavour' campaign by Abbott Mead Vickers for Walkers crisps has received over 1.1 million entries, far exceeding initial predictions at its launch in July.

The Week: Advertising news - Walkers seeks new flavour

The latest Walkers crisps ad, created by Abbott Mead Vickers BBDO, features Gary Lineker and encourages consumers to enter a competition to create a new flavour of crisp.

Gary Lineker stars in Walkers new flavour ad

LONDON - AMV BBDO has released its latest Gary Lineker ad for Walkers, triggering the brand's search for a new flavour of crisp.

Floods prompt Walkers to postpone summer ad campaign

LONDON - Walkers Crisps has fallen foul of the washout British summer and has pulled its latest ad campaign amid fears it would offend people affected by the floods.

Newspaper Advertising: Case study - Walkers Sensations

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.