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Do consumers really care about eco-packaging?

notices," she says. Mackenzie adds that putting a product such as Johnnie Walker whisky in a flimsy PET ...

Trading places: this week's people moves

Week) Future has hired IPC's Keith Walker in the new role of head of audience development for its games and film online properties. Walker, currently editor of Nuts.co.uk and Mousebreaker ...

Private View: Ben Walker and Jay Pond-Jones

Creative Ben Walker executive creative director, Crispin Porter Bogusky I'm a fatty. Evidence to the left (not clinically obese nowadays, but Campaign was too tight to take a new shot). I'm also a foodie. Posting up my latest creations, dizzy with delight when I get a "like" from ...

MCHI picks up £3m Fox International Channels account

The UK business was previously handled by Walker Media, but the account has moved to MCHI without a pitch as part of a wider realignment with WPP's Group M. Mindshare, the joint owner of MCHI alongside CHI Partners, has picked up the account in other markets. Fox International Channels has ...

Crayon nets Grant's global digital task

Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine ... Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...

Firefly MD Mark Mellor passes away after two-year battle with cancer

Mark Mellor passed away in hospital last Saturday, with his family beside him. He leaves a wife, Firefly CEO Claire Walker, and children Toby, Robyn and Max. His wife said: 'Mark served Firefly for more than 23 years and was instrumental in guiding, shaping and building the business. He was a great ...

All about ... Global content deals

. ADVERTISERS - Neil Walker, the branded content director at ZenithOptimedia's Newcast division, argues that ...

Adwatch (Feb 1) - Top 20 recall: First Choice

RKCR Y R/ Walker Media 43 6 ( ) Harveys HMDG/Mediavest 41 7 ... / Walker Media 36 10= ( ) Morrisons DLKW Lowe/MEC 35 10= -10 ...

Future appoints Keith Walker to boost entertainment revenues

Future has hired IPC's Keith Walker in the new role of head of audience development for its games...Walker, currently editor of Nuts.co.uk and Mousebreaker.com, will join Future on 1 April. He ... number three to number one in the men's lifestyle market. Walker will be tasked with developing ... Gamer. Walker said: "I have a clear vision of where Future can expand and grow its already really ...

The Advocates - A global marketer with a passion for local brew

director for Johnnie Walker. Sweet substitute He took time out from the industry for a spell ...

 

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