Jeremy Lee: New generation has consigned media as we know it to history
09 Feb 2012 | by Jeremy Lee
was absolutely hopeless at it. Back then, the only woman to make it to the very top was Christine Walker ...
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PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands. PepsiCo did not disclose whether its UK operation, which makes Walkers Crisps, would be impacted by the jobs ...
Is media fairer to women?
09 Feb 2012 | by Alasdair Reid
Christine Walker of Zenith and Walker Media fame and she was basically accepted as an honorary bloke ...
Cravendale 'magic potato h'okay' by Wieden & Kennedy London
08 Feb 2012
of Cravendale to win tickets for VIP screenings of the film. The ad was created by Hollie Walker and Freddie ...
Adwatch (Feb 8) top 20 recall: Currys/PCWorld
08 Feb 2012 | by Tim Millar, Strategy partner, 18 Feet & Rising
/PC World M C Saatchi/Walker Media 33 15= (12=) Comet ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
the brand a royal warrant in 1962 but Charbonnel et Walker also holds a royal warrant as Chocolate ...
Cravendale unveils Muppets campaign
07 Feb 2012 | by Sara Kimberley
. The creative directors were Sam Heath and Chris Groom, who worked with the creative team of Hollie Walker ... . Walker and Powell said: "We wanted to deliver a fairly straightforward message in the enthusiastic tone ...
Goldstone to exit Premier Foods
03 Feb 2012 | by John Reynolds
at Hovis, between 2008 and 2011. Prior to that, he was marketing vice-president at PepsiCo-owned Walkers ...
Blackcircles.com unveils first TV ad
03 Feb 2012 | by Sara Kimberley
1 commentator Murray Walker....Murray Walker. The ad features a white BMW spinning "doughnuts" and creating skid marks in the shape of the Blackcircles.com logo. Walker, in his famous high-octane commentating style, says, "Go, go, go ...
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
Walkers campaign while at PepsiCo, and went back to the agency in 2007 as boss of the frozen-food business ...
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