to remove filtersAre advertisers paying too high a price for star turns?
31 Oct 1997 | by MAGGIE BROWN
: Channel 5, Walker s Crisps, and now guest appearances on the wrappers of Cadbury chocolate bars ...
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FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
trust. Executive fashion editor of Marie Claire Elizabeth Walker agrees that any editorial ...
Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset
31 Jan 1997 | by DANNY ROGERS
/Rory McGrath 48 Walkers Crisps Gary Lineker 37 Levis ...
CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side
24 May 1996 | by MICHAEL KAVANAGH
Client: Walkers Agency: Hill & Knowlton Campaign: The launch of Salt & Lineker flavoured crisps...Client: Walkers Agency: Hill Salt branded crisps, to exploit Gary Lineker s endorsement of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became ... advertising equivalence for the campaign is estimated to be pounds 603,543, while Walkers claims ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
