to remove filtersHall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...
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Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
on Twitter. Kraft, T-Mobile and Walkers (see views from Kraft's Daryl Fielding, Walkers' Miranda Sambles ... following further in the long term. BRAND VIEW Miranda Sambles, marketing director, Walkers It is important for Walkers to be where our consumers are, and Twitter is where they choose to have a conversation ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
today. Entries included digital-only ads such as Johnnie Walker s The Man Who Walked Around the World ... undersold Credit: Adam Eve Brand: Johnnie Walker Execution: The man who walked around the world ...
Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
The online site, which has launched today in beta, stocks a range of over 20,000 groceries, including big brands such as Walkers and Persil. The site also stocks international and specialist items as well as fruit and vegetables and meat and poultry. As the site is in beta Amazon said ...
Trading Places (9 Apr): This week's people moves in advertising, marketing and media
09 Apr 2010 | by Staff
Digital Steak co-founder Julian Walker has left after five years at the helm of the digital agency to pursue new interests. Walker, who co-founded the agency in 2005 with chief executive Oliver Bishop and head of paid search Duncan Parry , will not be replaced. ( Campaign ) Michael Steckler ...
Trading Places (19 Mar): This week's people moves in advertising, marketing and media
19 Mar 2010 | by Staff
Advertising Sam Walker and Joe De Souza , Fallon 's award-winning creative directors, have quit to join Karmarama to work alongside Dave Buonaguidi . The pair will take an equity share in the company when they assume their positions as creative directors in April. ( Campaign ) Wieden Kennedy ...
Trading Places (26 Feb): This week's people moves in advertising, marketing and media
26 Feb 2010 | by Staff
, Charles Allen , has joined Walkers as marketing director of the snack brand's sharing portfolio. He ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
on the site. Monster Munch Walkers asked Frank PR to carry out an online brand perception study ... -selling in the category across independent stores, outselling top brand Walkers Cheese Onion. The online chatter created as a result of the campaign even led Walkers to redesign the brand s packaging. ...
FMCG Round table report: Consumers use web to take control of FMCG purchases
09 Jun 2009 | by Richard Abbott
.' Laurie Kirschner, category director FMCG and head of trade research at Yahoo!, high-lights Walkers ...
The Work: New Campaigns - UK
06 Feb 2009
Planner: Elaine Miller Media agency: Walker-i Media planner: Greg Fortune Production company: Quiet ... Media agency: Walker Media Exposure: Local TV, Central, East and Yorkshire THE LOWDOWN A beat ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
