on the site. Monster Munch Walkers asked Frank PR to carry out an online brand perception study ... -selling in the category across independent stores, outselling top brand Walkers Cheese Onion. The online chatter created as a result of the campaign even led Walkers to redesign the brand s packaging. ...
Arber Planner: Ed Booty Media agency: Walker Media Media planner: Chris Smith Production company ... Photographer: Staudinger + Franke Photographer's agency Germaine Walker Retouching: Act Two Exposure: Press ...
NP PR scooped the trade and consumer account following a three-way pitch. The brief is to change perceptions of shortbread to make consumers see it as a healthy option rather than a snack. NP, which was bought by Golley Slater last year, will work with both the producers, Walkers Shortbread ...
and mainstream consumer media. The brand wants to appeal beyond its 40-plus hill walker customer base with a new
Hamilton-Walker tells PRWeek that the campaign was 'well thought out and put together'. She adds: 'Good ...
in its portfolio, including Baileys, Archers, Guinness, Smirnoff, Johnnie Walker whisky and Pimms ...
Beauty house L'Oreal has boosted its in-house PR team for the Shu Uemura and Kiehl cosmetic and fragrance brands, acquired during the past 12 months. The move signals the end of long-term PR agency contracts with London-based Anna Nicholas Associates and Dowal Walker, which handled Shu ...
Walker, who is overall head of the CDR Dairy Crest account team. Both accounts report to the dairy ...
Consultancy, Freud Communications and long-term incumbent BSMG Worldwide. BSMG director David Walker had led the account for 10 years, having won it when heading Walker Williams. BSMG acquired ... . According to Moss, Walker and BSMG will now work with Hovis in a more restricted capacity. BSMG retains a ...
Walker Williams. The pitch follows a review of PR by the brand's owners, British Bakeries ... acknowledge that the review had concluded. Sources at Walker Williams declined to comment on the matter. A British Bakeries spokesperson described the handling of PR by Walker Williams as a 'strong part ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters