Walkers plans premium crisp line Redsky
09 Dec 2008 | by Gemma Charles
LONDON - Walkers is planning a major assault on Kettle Chips with the launch of an upmarket crisp brand, called Redsky, next year.
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Walkers hires Diageo marketer Charles Allen
23 Feb 2010 | by John Reynolds
LONDON - Diageo's former global brands director of malts and Scotch heritage, Charles Allen, has joined Walkers as marketing director of the snack brand's sharing portfolio.
Walkers 'Do Us A Flavour' challenge attracts one million
24 Oct 2008 | by Dan Leahul
LONDON - Walkers has had more than 1.1m entries and substantial web visits for its 'Do Us A Flavour' competition, asking the public to suggest a new crisp flavour for a £50,000 prize and 1% share of future royalties.
Adwatch reviews: Walkers
16 Sep 2008
LONDON - Logan Wilmont, executive creative director of Draftfcb, reviews the Walkers TV commercial 'Suggest a flavour', which had the highest recall with the public in the weekly Adwatch ranking for 17 September.
Winner of contest to create Walkers flavour to share in profits
12 Aug 2008 | by Ed Kemp
LONDON - Walkers Snacks is to launch an interactive sales promotion drive to support its 'Do us a flavour' campaign, which gives consumers a chance to invent a crisp variant.
Gary Lineker stars in Walkers new flavour ad
11 Aug 2008 | by Staff
LONDON - AMV BBDO has released its latest Gary Lineker ad for Walkers, triggering the brand's search for a new flavour of crisp.
PepsiCo poised to axe Lineker as Walkers brand ambassador
18 Mar 2008 | by Gemma Charles
LONDON - Walkers crisps is to drop sport pundit Gary Lineker as the face of the brand, bringing to an end a 13-year association.
Walkers returns to on-pack promotions with Brit Trips
26 Feb 2008 | by Gareth Jones
LONDON - Walkers is launching an on-pack promotion aimed at celebrating Britain by offering consumers money off everything the UK has to offer - from theme parks to pub lunches.
Walkers abandons Potato Heads line
29 Jan 2008 | by Gemma Charles
LONDON - Walkers has delisted its children's crisp brand Potato Heads as it refocuses its healthy snacking portfolio.
Floods prompt Walkers to postpone summer ad campaign
26 Jul 2007 | by James Hamilton
LONDON - Walkers Crisps has fallen foul of the washout British summer and has pulled its latest ad campaign amid fears it would offend people affected by the floods.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
