to remove filtersNews Brief: Brasher hires NP
01 Apr 2005
and mainstream consumer media. The brand wants to appeal beyond its 40-plus hill walker customer base with a new
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Shortbread in health campaign
01 Apr 2005
NP PR scooped the trade and consumer account following a three-way pitch. The brief is to change perceptions of shortbread to make consumers see it as a healthy option rather than a snack. NP, which was bought by Golley Slater last year, will work with both the producers, Walkers Shortbread ...
Campaign: Celebrities add spark to sausage week - Consumer PR
04 Mar 2005 | by Gareth Gore
Hamilton-Walker tells PRWeek that the campaign was 'well thought out and put together'. She adds: 'Good ...
Diageo GB comms boss to leave amid PR restructure
28 Feb 2003 | by Ian Hall
in its portfolio, including Baileys, Archers, Guinness, Smirnoff, Johnnie Walker whisky and Pimms ...
L'Oreal takes PR in-house for two cosmetics brands
28 Sep 2001 | by UPDESH KAPUR
Beauty house L'Oreal has boosted its in-house PR team for the Shu Uemura and Kiehl cosmetic and fragrance brands, acquired during the past 12 months. The move signals the end of long-term PR agency contracts with London-based Anna Nicholas Associates and Dowal Walker, which handled Shu ...
Dairy Crest brief goes to Citigate Dewe Rogerson
17 Aug 2001 | by CHRIS SCOTT
Walker, who is overall head of the CDR Dairy Crest account team. Both accounts report to the dairy ...
Hovis repositioning brief for Borkowski
25 May 2001 | by DAVID MCCORMACK
Consultancy, Freud Communications and long-term incumbent BSMG Worldwide. BSMG director David Walker had led the account for 10 years, having won it when heading Walker Williams. BSMG acquired ... . According to Moss, Walker and BSMG will now work with Hovis in a more restricted capacity. BSMG retains a ...
Walker Williams role under threat in Hovis PR review
04 May 2001
Walker Williams. The pitch follows a review of PR by the brand's owners, British Bakeries ... acknowledge that the review had concluded. Sources at Walker Williams declined to comment on the matter. A British Bakeries spokesperson described the handling of PR by Walker Williams as a 'strong part ...
WHAT THE PAPERS SAY: Frozen food idealism gets a warm reception
23 Jun 2000 | by ED SHELTON
Malcolm Walker, chairman of Iceland, is a man blessed with a positive media image. The Daily...Malcolm Walker, chairman of Iceland, is a man blessed with a positive media image. The Daily Telegraph praised his high reputation (17/6) while the Independent s leader column congratulated him ... lose out. IoS editor Janet Street-Porter, leapt on to her soapbox to accuse Walker of an excess ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
trust. Executive fashion editor of Marie Claire Elizabeth Walker agrees that any editorial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
