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William Hill ‘bum’ by BMB
16 Feb 2011
The brief was to "talk to consumers in a way that is relevant to them and communicate the range of markets that William Hill offer as well as positioning the brand as being at the forefront of betting innovation and technology". The ad was written by Ben Walker and art directed by Matt Gooden ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
