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The Week in marketing: 7 October 2008

for Snickers that featured Mr T urging a speed walker to 'run like a real man' drew accusations of homophobia and was subsequently withdrawn. Despite this, the brand is to continue to use the 80s icon. The speed walker campaign ...

Biggest brands: Top 10 brands by product category 2008

and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...

Castle Cover awards DM account to Walker Agency

LONDON - Household insurance provider Castle Cover has appointed Walker Agency to handle its

Power 100 Marketers of 2008: 1-50

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

Marketing's Adwatch of the Year 2007

endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... 11 13.32 16 Boots Mother 110 14 19.92 17 Land of Leather The Walker Agency 103 14 13 ...

Top 10 ads with the highest recall in a single week in 2007

and couples, accompanied by musical backing of Let It Snow. 3= PC World M C Saatchi/Walker ... noses. 9= Marks Spencer RKCR Y R/Walker Media 70 37.02 i ... of meals being prepared. 9= Weetabix WCRS/Walker Media 70 11.36 The ad shows a ...

Sponsor the kids, inherit the stars

to play in the Walker Cup at the age of 16. In 2006 he became the youngest winner of the St Andrews Links ...

Adwatch: The weekly analysis of advertisement recall

-house/Carat 78 2 (-) PC World M C Saatchi/Walker Media 64 3 (1=) Marks Spencer RKCR Y R/Walker Media 60 4 (-) DFS Uber ...

Claims Direct draws up relaunch strategy

Direct s was bought in 2003 by law firm Russell Jones Walker after its previous owner went ... of Russell Jones Walker, who handled the agency pitch, said TV ads will break on 18 June, followed by press ...

Claims Direct appoints Air for relaunch

Walker after the company went into administration in 2002. Andy Hoe, the marketing director of Russell Jones Walker who oversaw the pitch, said a TV campaign would break on 18 June followed by press ...

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