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Weighing up Twitter's branded adventure

on Twitter. Kraft, T-Mobile and Walkers (see views from Kraft's Daryl Fielding, Walkers' Miranda Sambles ... following further in the long term. BRAND VIEW Miranda Sambles, marketing director, Walkers It is important for Walkers to be where our consumers are, and Twitter is where they choose to have a conversation ...

MFI revived as online-only brand

brand was bought by private equity firm Walker Capital in 2010 and its relaunch as an online ... customers 60% off orders placed before 12 December. Walker Capital has experience of the online retail ...

Hall of Fame shortlists finalised and deadline extended

Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

today. Entries included digital-only ads such as Johnnie Walker s The Man Who Walked Around the World ... undersold Credit: Adam Eve Brand: Johnnie Walker Execution: The man who walked around the world ...

The Work: New campaigns - UK

Hunt Planner: Mary Tucker Media agency: Walker Media Media planner: Chris Smith Production company ... and sales Creative agency: Wunderman Writers: Rachel Walker (direct mail), Inger Nordby (digital) Art ...

The Work: New Campaigns - UK

THE LOWDOWN The V C Saatchi Writer: Orlando Warner Art director: Orlando Warner Media agency: Walker ...

The Work: New Campaigns - UK

: MindShare Media planner: Sarah Walker Production company: Bikini Director: Philippe Andre Editor: Rich ...

DSGi hikes digital and direct spend to drive sales

The beleaguered electronics retailer has appointed Publicis Dialog and Publicis Modem to its agency roster, bringing them alongside M C Saatchi, Walker Media and Play London. DSGi plans to bolster the below-the-line portion of its 80m annual spend in an effort to stave off competition from US rival Best ...

Power 100 Marketers of 2008: 1-50

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

Campaign Media Awards 2007: Finalists

Ashton Account planner: n/a Client: Unilever Brand: Persil Marketing directors: Ros Walker, Paula ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.