All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
the brand a royal warrant in 1962 but Charbonnel et Walker also holds a royal warrant as Chocolate ...
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Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
on Twitter. Kraft, T-Mobile and Walkers (see views from Kraft's Daryl Fielding, Walkers' Miranda Sambles ... following further in the long term. BRAND VIEW Miranda Sambles, marketing director, Walkers It is important for Walkers to be where our consumers are, and Twitter is where they choose to have a conversation ...
Brands navigate the Euro maze
08 Dec 2011 | by Alan Mitchell
and Johnnie Walker, with strong positions in emerging markets, are much less dependent on the UK and Europe ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a music event Orange RockCorps Walkers - Orange RockCorps Best ... Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...
MFI revived as online-only brand
30 Nov 2011 | by Matthew Chapman
brand was bought by private equity firm Walker Capital in 2010 and its relaunch as an online ... customers 60% off orders placed before 12 December. Walker Capital has experience of the online retail ...
Diageo's Matthew Barwell is redefining Europe
10 Nov 2011 | by Gemma Charles
to a private Caribbean island - and the award-winning 'Keep walking' campaign for Johnnie Walker whisky ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Tweet sent to rival Walkers on a celebratory day for Tyrrells earlier this year, he wrote: 'Just heard ... , founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ... of Tyrrells has an RRP of 69p, making it significantly more expensive than Walkers. 'We operate right ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
to the packaging. The second example was the way in which Johnnie Walker Red Label's bottle and packaging were ... for Walkers, with Leo Burnett winning Silver for McDonald's. In the Titanium Integrated category, my own ...
Adwatch (June 29): Moonpig.com delivers its message
29 Jun 2011 | by Mark Orbine, Creative director, VCCP
7= ( ) Marks Spencer RKCR Y R/Walker Media 38 7 ... CHI Partners/Mindshare 25 18= ( ) Currys/PC World M C Saatchi/Walker Media ...
A digital future: The new Pepsi challenge
24 Jun 2011 | by Nicola Clark
similar scale in the UK market, where its portfolio of brands, led by its flagship Pepsi range, Walkers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
