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Marketers build brand 'me' to promote their careers

UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ...

Biggest brands: Top 10 brands by product category 2008

and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...

DSGi hikes digital and direct spend to drive sales

The beleaguered electronics retailer has appointed Publicis Dialog and Publicis Modem to its agency roster, bringing them alongside M C Saatchi, Walker Media and Play London. DSGi plans to bolster the below-the-line portion of its 80m annual spend in an effort to stave off competition from US rival Best ...

Power 100 Marketers of 2008: 1-50

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

Biggest brands

SUPERMARKET BRANDS Rank Brand Sales (pounds m) % 07 06 2007 2006 chng 1 1 Kellogg 550-555 530-535 4 2 2 Heinz 520-525 525-530 -1 3 4 Walkers 490-495 465 ...

Marketing's Adwatch of the Year 2007

endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... 11 13.32 16 Boots Mother 110 14 19.92 17 Land of Leather The Walker Agency 103 14 13 ...

Biggest brands: Top 10 by category 2007

, but promotions have also buoyed sales of regular crisps. Walkers dominates with its regular crisps and its ... Walkers (regular) 250-255 235-240 6 2 Pringles (regular) 120-125 100-105 19 3 Walkers Sensations 50-55 40-45 20 4 Hula Hoops 40-45 40-45 0 5 Mini Cheddars ...

Diageo brands in ICC World Cup tie

LONDON - Johnnie Walker and Red Stripe are to be official sponsors of this year's ICC cricket World...Johnnie Walker will be the regional sponsor and official whisky for the Asia and Caribbean regions, while Red Stripe will be the regional sponsor and official beer in Jamaica, Antigua and Barbuda. Guinness, meanwhile, has been given official pouring rights at all matches. Other sponsors ...

Biggest brands: Top 10 brands by category 2006

and refining their ranges. Walkers crisps continues to lead the category by a considerable margin, though its ... , the healthy brand aimed at children, is the success story for Walkers. Launched in January 2005, sales grew ... ) % change 2006 2005 1 Walkers (regular) 235-240 240-245 -2 2 Pringles 100 ...

Walkers secures Wembley tie-up

LONDON - Walkers is to be unveiled as the sixth sponsor of the new £450m Wembley Stadium....sponsorship package is £1m-£1.5m a year. Walkers' contract includes a value-in-kind element. This will see ... and corporate hospitality opportunities. Walkers' tie-up with Wembley is not its first foray into football stadium sponsorship. It holds the naming rights to the Walkers Bowl, home of Coca-Cola Championship side ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.