14 Oct 2008
| by Brian Oliver
UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ...
23 Sep 2008
| by Jane Simms
and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ...
. Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...
28 May 2008
| by Gareth Jones
The beleaguered electronics retailer has appointed Publicis Dialog and Publicis Modem to its agency roster, bringing them alongside M C Saatchi, Walker Media and Play London. DSGi plans to bolster the below-the-line portion of its 80m annual spend in an effort to stave off competition from US rival Best ...
28 May 2008
| by Staff
and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...
19 Dec 2007
SUPERMARKET BRANDS
Rank Brand Sales (pounds m) %
07 06 2007 2006 chng
1 1 Kellogg 550-555 530-535 4
2 2 Heinz 520-525 525-530 -1
3 4 Walkers 490-495 465 ...
18 Dec 2007
| by Gail Kemp
endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ...
11 13.32 16 Boots Mother 110 14 19.92 17 Land of Leather The Walker Agency 103 14 13 ...
22 Aug 2007
, but promotions have also buoyed sales of regular crisps. Walkers dominates with its regular crisps and its ...
Walkers (regular) 250-255 235-240 6 2 Pringles (regular) 120-125 100-105 19 3 Walkers Sensations 50-55 40-45 20 4 Hula Hoops 40-45 40-45 0 5 Mini Cheddars ...
03 Jan 2007
| by by Staff
LONDON - Johnnie Walker and Red Stripe are to be official sponsors of this year's ICC cricket World...Johnnie Walker will be the regional sponsor and official whisky for the Asia and Caribbean regions, while Red Stripe will be the regional sponsor and official beer in Jamaica, Antigua and Barbuda. Guinness, meanwhile, has been given official pouring rights at all matches.
Other sponsors ...
16 Aug 2006
and refining their ranges. Walkers crisps continues to lead the category by a considerable margin, though its ...
, the healthy brand aimed at children, is the success story for Walkers. Launched in January 2005, sales grew ...
) % change 2006 2005 1 Walkers (regular) 235-240 240-245 -2 2 Pringles 100 ...
14 Jun 2006
| by by Drew Barrand
LONDON - Walkers is to be unveiled as the sixth sponsor of the new £450m Wembley Stadium....sponsorship package is £1m-£1.5m a year.
Walkers' contract includes a value-in-kind element. This will see ...
and corporate hospitality opportunities.
Walkers' tie-up with Wembley is not its first foray into football stadium sponsorship. It holds the naming rights to the Walkers Bowl, home of Coca-Cola Championship side ...