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Mediaedge:cia wins £10m Blockbuster account

The company, which has previously used Walker Media to handle its business, made the switch, which becomes effective next month, without a pitch. American-owned Blockbuster's UK arm is its ... and in press anticipated. A major TV campaign has already kicked off this month, under Walker ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.