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Marketers build brand 'me' to promote their careers

14 Oct 2008 | by Brian Oliver

UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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