Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ...
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Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo Effectiveness Company ... Foundation Best International Multi-Market - Bartle Bogle Hegarty for Johnnie Walker, Diageo Gold Awards Bartle Bogle Hegarty for Johnnie Walker, Diageo Bartle Bogle Hegarty for KFC RKCR/Y R ...
Recent burst in coupon use may hurt brands in longer term
08 Oct 2008 | by Mary Cowlett
, such as MyVouchercodes.co.uk. It was Walkers Crisps, however, which claimed Nielsen's number one spot in June, with its ... mechanics to prevent meltdown in the value chain.' Walkers Brit Trips In April, Walkers launched a 12-week ... promotion specialist The Big Kick, this was designed to reinforce Walkers' standing as a British icon, flag ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
for Snickers that featured Mr T urging a speed walker to 'run like a real man' drew accusations of homophobia and was subsequently withdrawn. Despite this, the brand is to continue to use the 80s icon. The speed walker campaign ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...
Companies link to launch tandem marketing campaigns
12 Aug 2008 | by Alex Brownsell
LONDON - Consumers are used to seeing brands linking up through licensing agreements. From Walkers...to weather the recession would do well to heed her words. Brand tie-ups: Walkers/Marmite and Walkers ...
SMEs build big brands with small budgets
18 Jul 2008
of Tyrrells. 'Even Walkers started running ads set in a potato field,' he says. 'But I've learned ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
and worldwide brand director of Johnnie Walker in the 80s; a marketing director for PepsiCo in Germany ...
Marks & Spencer holds direct review
10 Mar 2008 | by Ed Kemp
retailer s incumbent creative agency, RKCR/YR and media agency Walker Media. ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... 11 13.32 16 Boots Mother 110 14 19.92 17 Land of Leather The Walker Agency 103 14 13 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
