Warburtons launches £20m on-pack promotion
20 May 2009 | by Ed Kemp
, Princes, Muller, Walkers, Anchor spreadable and Weight Watchers. Consumers will be able to collect a ...
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Amazon takes on supermarkets with online grocery offering
07 Jul 2010 | by Joe Thomas
The online site, which has launched today in beta, stocks a range of over 20,000 groceries, including big brands such as Walkers and Persil. The site also stocks international and specialist items as well as fruit and vegetables and meat and poultry. As the site is in beta Amazon said ...
Threshers backs Facebook 'buy a real drink' app
26 Nov 2008 | by Daniel Farey-Jones
and Walkers Sensations have also signed up. First Quench and GetThemIn have worked closely with responsible ...
Not Actual Size hires Derbyshire to manage Walkers
27 Oct 2008 | by Nikki Sandison
experiential campaigns for clients including Walkers Crisps, Nike and BMW....a nationwide experiential campaign for the current 'Do us a flavour' Walkers Crisps campaign. She ...
Winner of contest to create Walkers flavour to share in profits
12 Aug 2008 | by Ed Kemp
LONDON - Walkers Snacks is to launch an interactive sales promotion drive to support its 'Do us a...will be produced by Walkers and put on sale for the public to vote for their favourite. The one that receives ... sales. Not Actual Size will work with Walkers' digital brand partner, Jigsaw, to manage the mechanics ...
Agencies line up for Diageo luxury task
08 Aug 2008 | by Matt Williams
The task incorporates the drinks giant's luxury brands, including Johnny Walker, Ciroc vodka, Tanqueray gin, Don Julio tequila and the newly acquired Ketel One. Diageo uses a number of shops ... 2008. AKQA currently handles Johnny Walker and Smirnoff for Diageo, while Agency Republic was awarded ...
Agencies line up for Diageo luxury task
07 Aug 2008 | by Matt Williams
The task incorporates the drinks giant's luxury brands, including Johnny Walker, Ciroc vodka, Tanqueray gin, Don Julio tequila and the newly acquired Ketel One. Diageo uses a number of shops for the UK ... in June 2008. AKQA currently handles Johnny Walker and Smirnoff for Diageo, while Agency Republic ...
KFC uses poster-site technology to direct consumers to nearest outlet
25 Mar 2008 | by Antoinette Odoi
As part of the national campaign, comprising 300 ad panels in London and Leeds, consumers can opt in by texting KFC to a shortcode number. The service will then locate the user, search a database for the nearest KFC and send its address and a map to the user s phone. Walker Media and Clear Channel Outdoor ...
Walkers runs into trouble over salt reduction claims
16 Aug 2006 | by by Daniel Farey-Jones
LONDON - Walkers misled consumers when promoting its reduction of salt in Walkers Crisps in a...of Walkers Crisps contains less salt than before, using posters comparing a bag of crisps with a slice ... with two of Cash's objections about the sample pack. First, it failed to make clear that Walkers had ... the salt in our crisps" rather than referring to its main Walkers Crisps line. Second, the pack referred ...
Secret singers to surprise passers-by for Walkers
08 Aug 2006 | by by Joe Lepper
LONDON - Experiential marketing agency CommentUK is launching a campaign for Walkers Crisps...designed Walkers t-shirts. To create the impression for passers by that they are in a musical ... . This latest campaign for Walkers is similar to the failed Phillip Schofield hosted show 'It's Now or Never ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
