classic seasonings. The move follows successful campaigns of competitor Walkers, which has run similar ...
Mindshare previously oversaw the soft drinks business, which covers Pepsi, Pepsi Max and 7Up. OMD already handled the bulk of the spend, working on brands including Walkers, Tropicana and Quaker. The appointment was made without a pitch and is part of a global initiative driven from Pepsi's New York ...
Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine ... Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...
Tetley tea account. The incumbent, Starcom MediaVest, will face Manning Gottlieb OMD, MediaCom and Walker ...
, is defending the account as Manning Gottlieb OMD, Walker Media, Maxus, MediaCom and MEC all hope their tea ...
The Brooklyn Brothers." The media account, held by Walker Media, is unaffected. Separately, The Brooklyn ...
The Guinness and Johnnie Walker owner has been granted regulatory approval to take control of Quanxing, which owns ShuiJingFang, one of China's best-known baijiu spirits. Diageo's move is significant, as it marks one of the few times a foreign company has been allowed to take control of a Chinese ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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