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Find a healthy balance

and Walkers crisps, healthier. This followed the multinational's pledge to cut fat, salt and sugar across its ...

PR: agencies suffer digital jet lag

on the site. Monster Munch Walkers asked Frank PR to carry out an online brand perception study ... -selling in the category across independent stores, outselling top brand Walkers Cheese Onion. The online chatter created as a result of the campaign even led Walkers to redesign the brand s packaging. ...

Walkers plans premium crisp line Redsky

LONDON - Walkers is planning a major assault on Kettle Chips with the launch of an upmarket crisp..., which ensure they remain crunchy. The Walkers brand will not feature prominently on packaging. Insiders said that the launch of Redsky is a response to research showing that consumers no longer see Walkers ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

: Special prizes Grand Prix - Bartle Bogle Hegarty for Johnnie Walker, Diageo Effectiveness Company ... Foundation Best International Multi-Market - Bartle Bogle Hegarty for Johnnie Walker, Diageo Gold Awards Bartle Bogle Hegarty for Johnnie Walker, Diageo Bartle Bogle Hegarty for KFC RKCR/Y R ...

Marketers build brand 'me' to promote their careers

UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ...

Recent burst in coupon use may hurt brands in longer term

, such as MyVouchercodes.co.uk. It was Walkers Crisps, however, which claimed Nielsen's number one spot in June, with its ... mechanics to prevent meltdown in the value chain.' Walkers Brit Trips In April, Walkers launched a 12-week ... promotion specialist The Big Kick, this was designed to reinforce Walkers' standing as a British icon, flag ...

The Week in marketing: 7 October 2008

for Snickers that featured Mr T urging a speed walker to 'run like a real man' drew accusations of homophobia and was subsequently withdrawn. Despite this, the brand is to continue to use the 80s icon. The speed walker campaign ...

Mr T to 'get on a plane' to promote Snickers in the UK

In common with BA Baracus, his character in The A-Team , Mr T is also said to be scared of flying, but will touch down in the UK next year as part of an experiential tour for the Mars-owned brand. Earlier this year an ad for the brand that featured Mr T urging a speed walker to 'run like a real man' drew ...

Fern Britton appears in first Ryvita ad since admitting stomach surgery

Running for four weeks from 1 October, the 2m TV work supports the brand's entry into the crisp market with Ryvita Limbos. The ad, created by Mortimer Whittaker O'Sullivan, will highlight that Ryvita Limbos are baked, not fried and are only 3% fat. In comparison, Walkers' lower-fat offering, SunBites ...

Diageo names Andy Fennell chief marketing officer

include Johnnie Walker, Guinness, Smirnoff, J B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.