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to remove filtersWalker Media resigns its Coca-Cola business
30 Aug 2006 | by by Kevin Johns
LONDON - Walker Media has resigned its Coca-Cola Enterprises UK media planning and buying business...for new launches. The spend attached to the brief made it difficult for Walker to meet those demands. Walker held the business for the Capri-Sun and Appletiser brands for which Coca-Cola does the bottling ... £1m deal with Channel 4 to sponsor re-runs of hit series Friends. Walker has opted to rescind ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
